This dynamo opened her first store at 154 Walton Street in Chelsea in 1994 and admits she had no money and made every error in the book whilst starting out. It all paid off as the Jo Malone brand that was created in her kitchen was sold to Estée Lauder in a multi-million pound “deal of a lifetime” in 1999. Malone grew up in a council flat in Bexleyheath and readily admits she’s a “merchant at heart.” She’s now moved into television presenting and also launched a new fragrance brand, Jo Loves, in March 2011.

The Roll Call - TRENDSETTERS

1

Arjun Waney

2

André Balazs

3

Danilo Tersigni

4

Nati Abascal y Romero-Toro (formerly The Most Excellent The Duchess of Feria)

5

Oliver Kremer

6

Hugo Campbell-Davys

7

Kate Spivak

8

Jon Levy

9

Michael Polenske

10

Rosemary Conley

11

Francesca Bortolotto Possati

12

Barbara Hulanicki OBE

13

Kelly Hoppen MBE

14

Victoria Beckham

15

Joy Venturini Bianchi

16

Lillian Pulitzer Rousseau (born Lillian Lee McKim; 1931 – 2013)

17

Tom Ford

18

Harry Handelsman

19

Martha Stewart

20

Sara Murray OBE

21

Jo Malone MBE

22

Sheikh Majed Al-Sabah

23

Erik Wachtmeister

24

Natalie Massenet

25

Nicky Haslam (Nicholas Haslam)

26

Hugh Warrender

27

Chris Corbin OBE & Jeremy King OBE

28

Lapo Elkann

29

Charlie Gilkes