He founded ASmallWorld.net, “The Facebook for the Few,” in 2004 and has now created his second social network, the Best of All Worlds. This son of a Swedish diplomat and ambassador began his career in investment banking but then moved into the domains of the net with first Viking Internet and then his “MySpace for Millionaires.” With an address book that is unrivalled, this jetsetter is undoubtedly a gent well worth watching.
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