This dynamo opened her first store at 154 Walton Street in Chelsea in 1994 and admits she had no money and made every error in the book whilst starting out. It all paid off as the Jo Malone brand that was created in her kitchen was sold to Estée Lauder in a multi-million pound “deal of a lifetime” in 1999. Malone grew up in a council flat in Bexleyheath and readily admits she’s a “merchant at heart.” She’s now moved into television presenting and also launched a new fragrance brand, Jo Loves, in March 2011.
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