Thursday, February 22, 2024

Wonderful Wise Waitrose – Supermarket Sensibly Scraps Best-Before Dates On 500 Fresh Products

In scrapping best-before dates on 500 fresh products, Waitrose has seen sense and will help reduce food waste; they should be saluted, but what will ‘went-off-at-birth’ Waitrose-hater Owen Jones have to say?

Whilst most people sensibly lauded Waitrose for announcing they will be scrapping the inclusion of best-before dates on some 500 fresh food products from September, the public still await a reaction from the supermarket’s number one hater, the eternally ‘angry man’ Owen Jones.


Of the move, Marija Rompani, director of sustainability and ethics at John Lewis Partnership, which owns Waitrose, this morning announced:


“Best-before dates are designed to show food quality rather than how safe it is to eat.”


“By removing best before dates from our products, we want our customers to use their own judgment to decide whether a product is good to eat or not, which in turn will increase its chances of being eaten and not becoming waste.”


“By using up existing fresh food in our homes, we can also save on our weekly household food shop, which is becoming an increasingly pressing concern for many.”


“UK households throw away 4.5 million tonnes of edible food every year, meaning that all the energy and resources used in food production is wasted.”


Catherine David, director of collaboration and change at Waste & Resources Action Programme (WRAP) added:


“Best before dates on fruit and veg are unnecessary and create food waste because they get in the way of people using their judgement when food is still good to eat.”


“We are absolutely delighted by this move… which will help stop good food ending up in the bin.”


“We estimate that removing dates on fresh fruit and veg could save the equivalent of seven million shopping baskets of food from the bin, which is huge.”


Rivals Tesco removed best-before dates on 100 fresh products in 2018 whilst Marks & Spencer did the same on 300 products in their range in July this year.


Now, today, we join those calling on Apple watch wearing hypocrite Owen Jones to do the decent thing; it’s time for him to come out and celebrate the wisdom of the wonderful and anything-but-wasteful Waitrose.


Pictured top – It’s ‘bye bye’ to irrational dates that just encourage people to bin perfectly good food from September at Britain’s smartest supermarket (left) whilst the eternally bitter Corbynite creep Jones (right) – a mouse-not-a-man who undoubtedly “went off” at birth – has yet to comment on this piece of extremely positive news.


On Twitter, Matthew Steeples offered up a poll asking how ‘The Guardian’s’ nastiest piece of work would react to the news of the positive decision by Britain’s best supermarket. Previously, in April this year, a former columnist on the paper, Suzanne Moore, declared of Jones: “Owen Jones has long been very angry with me, and it’s not really to do with trans people at all. (There were trans people at many of those parties he attended – that’s how Terfy I am.) Trans people are merely pawns in his proxy war, and they deserve far better representatives. His real problem with me was that I did not support Corbyn or those who surrounded him. I didn’t feel it was my duty to get this deluded old fool elected. But Owen, with his zillions of Twitter followers, thought otherwise and became increasingly hostile to me. I may have been rude in my responses, but my animus against that part of the media isn’t personal: it’s about class. Owen went to Oxford and was a bag carrier in Westminster before being handed a national newspaper column. So many of these hard-Left types have no life experience and it shows. I was reminded of that recently when Jones went on some mad rant, posting 33 tweets about me. Way to go, mate, if you don’t want to look obsessive and harassing. He wanted to rebut the idea that he had anything to do with me leaving ‘The Guardian.’ The boring details are this: I chose to leave. I was not fired, but I found it intolerable to be censored for relatively mild views. I have never claimed to be cancelled or silenced. Do I think Owen was responsible for getting my “colleagues” to gang up and write a letter denouncing me? I can’t say. I certainly think he was responsible for creating the toxic atmosphere in which it happened. But he denies it and claims the letter was never about me, even though it was leaked to his mate Patrick Strudwick at ‘Buzzfeed,’ who strangely seemed to think it was. No need to go into all that again. I wrote at length about it here without once mentioning the twerp’s name. But suffice it to say that in 30 years of journalism, no one has spoken to me the way he did. Of course, anyone on Twitter will be aware he does this on a regular basis to women. That is why #OwenJonesIsAMisogynist started to trend this week, after ‘Private Eye’ reported that an independent investigator brought in by ‘The Guardian’ had upheld a complaint of bullying made against him by a female columnist, and that he is yet to face punishment.”

Reactions to the brilliant best-before decision on Twitter

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Matthew Steeples
Matthew Steeples
A graduate of the London School of Economics, Matthew Steeples is a writer and marketing consultant. He conceived The Steeple Times as a media arena to fill the void between the Mail Online, The Huffington Post and such organs as the New York Social Diary in 2012.


  1. I have been saying this for years, it was the biggest con to induce people to buy more. It used to drive me mad when my kids would throw good food in the bin, just because it had gone past the, best before date. Even food that has a, use before date, should be checked to see if it’s still edible. Milk is a prefect example, quite often milk will have gone past it’s, Use by date, but is still perfectly fine.

  2. Yes. The food wasted in the Western World is horrifying . Persons old enough to shop should be able to assess the age of produce and be able to make soup with a slightly limp carrot.


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