The true reach and usefulness of social media was illustrated on Sunday after the murder of a 22-year-old unarmed man named James Scurlock in Omaha, Nebraska the previous night.

https://twitter.com/Only1Kross/status/1267010037890846720
WARNING: GRAPHIC CONTENT – This tweet shows video footage of the shooting of James Scurlock allegedly by Jake Gardner.

Whilst initially (at time of publishing at GMT 18:45, just hours after the alleged shooter, a cocktail bar owner named Jake Gardner, had “bailed out [of custody] at 6am” according to one local), no mainstream media outlets were reporting on the story, a GoFundMe page to support Mr Scurlock’s grieving family had gone viral.

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It read:

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We are creating this fundraiser for James Scurlock and his family.

 

Who is James Scurlock?

 

A 22 years old young black man who showed his dedication a love for his people every single day.

 

James was passionate for Justice, but today his fight ended as he was shot and killed downtown Omaha while protesting for the same Justice he deserves.

 

May you Rest In Peace James.

Within just seven hours of being made live, the page had raised over £32,000 ($40,000) for the late Mr Scurlock’s family whilst elsewhere on Twitter, filmed footage of the incident had gone viral. In it, gunshot can clearly be heard whilst other images shared include one of the alleged killer Jake Gardner posing with President Donald Trump.

A GoFundMe “defense fund organised by friends of Jake [Gardner]” meanwhile was swiftly quite rightly taken down, whilst one Tyler Allen of Pro Sports Extra widely shared the #JusticeForJames campaign. Mr Gardner previously made headlines for negative comments about transgender people and has been termed a “known white supremacist” by many on social media also.

#JusticeForJames #JamesScurlock #BlackLivesMatter #AllLivesMatter #SayTheirNames

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Pictured top: James Scurlock (left) and President Donald Trump with Jake Gardner (far right) and another unknown individual.

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https://www.youtube.com/watch?v=YJzycRcfTTM
Justice for James Scurlock – Power of social media proven after the senseless murder of James Scurlock in Omaha, Nebraska allegedly by a bar owner Jake Gardner who has been photographed with Donald Trump. 30th May 2020.
James Scurlock died of his injuries soon after being shot.
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Justice for James Scurlock – Power of social media proven after the senseless murder of James Scurlock in Omaha, Nebraska allegedly by a bar owner Jake Gardner who has been photographed with Donald Trump. 30th May 2020.
Jake Gardner’s bar, The Hive, is situated at 1207 Harney Street in Omaha, Nebraska. It is described as an “old-school bar with live music and a dance floor” that serves “cocktails, whisky and canned beer.” Here Mr Gardner is pictured outside it with his dog.
Justice for James Scurlock – Power of social media proven after the senseless murder of James Scurlock in Omaha, Nebraska allegedly by a bar owner Jake Gardner who has been photographed with Donald Trump. 30th May 2020.
Prior to the shooting, Jake Gardner posted on social media about “[having] to pull 48 hours of military style firewatch.”
Justice for James Scurlock – Power of social media proven after the senseless murder of James Scurlock in Omaha, Nebraska allegedly by a bar owner Jake Gardner who has been photographed with Donald Trump. 30th May 2020.
Jake Gardner posted a photograph of himself and his dog with President Donald Trump on Facebook on 25th September 2017. In the wake of the shooting, that image has gone viral on Twitter.
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Justice for James Scurlock – Power of social media proven after the senseless murder of James Scurlock in Omaha, Nebraska allegedly by a bar owner Jake Gardner who has been photographed with Donald Trump. 30th May 2020.
Mr Gardner shared this image of himself on his Facebook page in July 2018 at the Republican National Convention with the Fox News commentator Jesse Watters in the background.
Justice for James Scurlock – Power of social media proven after the senseless murder of James Scurlock in Omaha, Nebraska allegedly by a bar owner Jake Gardner who has been photographed with Donald Trump. 30th May 2020.
Mr Gardner has a dog named LeBRON. It has its own Instagram account with 2,300 followers. Here it is pictured sporting Trump campaign materials.
Justice for James Scurlock – Power of social media proven after the senseless murder of James Scurlock in Omaha, Nebraska allegedly by a bar owner Jake Gardner who has been photographed with Donald Trump. 30th May 2020.
Another image of Jake Gardner shared on Twitter in the hours after the shooting shows him posing in one of his bars.
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Justice for James Scurlock – Power of social media proven after the senseless murder of James Scurlock in Omaha, Nebraska allegedly by a bar owner Jake Gardner who has been photographed with Donald Trump. 30th May 2020.
This photograph of Mr Gardner with the comedian Adam DeVine has also been shared widely.