Mr Novikov controls over 50 restaurants in Moscow but doesn’t have an office. He started out with a loan of $50,000 from a Soviet cooperative after being turned down for a job at McDonalds. He now also owns supermarkets, cinemas and florists and is dubbed the “blini baron.” Aside from his 7,000-person empire, he owns the £26m Villa Fontanelle on Lake Como and is said to be especially partial to bread, black cherries and apricots.

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The blini baron triumphs
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The blini baron triumphs

A review of Novikov’s Asian Restaurant I went to Novikov expecting something brash and “oligarch-tastic” having read articles that bigged up this recent Russian arrival at the heart of Mayfair as just such. As Wayne Rooney once said: “How wrong was I?” Novikov is owned by Arkady Novikov, a man who heads an […]