Sex offender and former PR Max Clifford’s daughter’s website for her new company, Borne Media, illustrates that his tawdry spirit lives on and that she plainly does not accept that his grubby style of business was nothing but wrong
There are grubby people and then there’s Max Clifford. When he was jailed, most hoped his trashy “kiss and tell” style of story selling would be consigned to history but plainly his daughter, Louise, decided otherwise. This shameless brat, we have been reliably informed, sought to revive his company after he was locked up in May 2014 but that failed and Max Clifford Associates (MCA) was wound up. Nonetheless, Louise Clifford decided to reinvent herself and her father’s brand of “business” and set up in partnership with three former colleagues – Denise Palmer-Davies, Chloe Gibson and Sally Bett – to run a public relations operation that calls itself Borne Media.
No direct reference is made to the convicted paedophile on the firm’s website but what is especially wrong is that in giving examples of their work – which they call “Borne Exclusives” – such as that of “Andy and Vicky Lamb’s sextuplets”, “Natasha Giggs’ affair with her brother-in-law, Manchester United star Ryan Giggs” and “Helen Wood and Jenny Thompson’s paid for trysts with Manchester United star Wayne Rooney”, Borne Media references the very tittle-tattle Max Clifford himself used to claim he, himself, had traded to the press. They could, at the very least, have chosens stories they’d managed since Mr Clifford was jailed but obviously, in seeking to bolster their reputation and standing, they actually believe sharing such tawdriness will actually impress.
Plainly not ashamed in the slightest of their disgraced former mentor, Borne Media also claim to be experts in “crisis management” and have a mantra that reads: “To be first in your field and the talk of your industry, be Borne”. They boast they “are proud to have developed direct and trusted relations with all major newspaper edditors and journalists, magazines, digital publishers, broadcasters, commissioners and production companies, after many years of successfully collaborating” and provide a full list of clients past and present. Most also used to feature on the MCA website and many publicly – at least – denounced Clifford on his conviction.
Currently Borne Media list, amongst others, boxers Dereck Chisora and Audley Harrison MBE, The Only Way is Essex’s Lauren Goodger and Chloe Sims and Dancing On Ice’s Michael Underwood amongst its clients on their website. Whilst such individuals no doubt believe any route to “fame” will do, others cited include a company owned by the respected businessman and former Dragons’ Den star Theo Paphitis and the estranged wife of Simon Danczuk, one of the MPs who have crusaded against historic abuse by personalities. One would have thought both might have known better but plainly that is not case. Louise Clifford cannot be held responsible for her father’s vile actions but that she takes pride in operating a business in many ways identical to his is indicative that his spirit lives on.
Max Clifford’s school of public relations was nothing but disgraceful. This creep prided himself on building up individuals of his choosing whilst destroying those he deemed less worthy and given that Borne Media’s team actually boast that they “met at one of the UK’s leading PR agencies”, they plainly have yet to come to accept that Max Clifford Associates was a business without a moral compass. Louise Clifford and her colleagues should be ashamed of what they laud as positive and on that basis we make them our most worthy Wallies of the Week.
Subscribe to our free once daily email newsletter here:[wysija_form id=”1″]