VIPing it

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Matthew Steeples argues against the overuse of the term ‘VIP’

 

The ‘VIP’ is dead. This acronym is bandied around so much that it has utterly lost its meaning.

 

A VIP pass doesn't mean much these days
A VIP pass doesn’t mean much these days

 

Book your ticket for An Evening with Peter Jukes at PJ’s Chelsea Brasserie on 20th May 2026
Book your ticket for An Evening with Peter Jukes at PJ’s Chelsea Brasserie on 20th May 2026

An illustration of this was provided yesterday when I attended a “VIP preview” event in Central London. At the door, admittedly, was an unwelcoming doorman who ensured the hoi polloi could not enter but once inside, those in attendance were forced to pay £15 for the privilege of a glass of champagne.

 

In nightclubs, “VIP areas” are the confines of footballers and chavs alike. Anyone who can spend £500 can have access and at society events, VIPs are ten a penny.

 

The only relevant use we found for VIP is to be found in the Urban Dictionary:

 

“The act of riding in the back seat of a car when the front passenger seat is available”.

 

“Tommy: Do you want to sit up front? Tony C: No, it’s cool. I’m gonna ride VIP”.

 

‘VIP status’ has been so liberally applied in so many contexts that it is now irrelevant. Those who think they’re VIPs truly aren’t.

 

 

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4 COMMENTS

  1. Elizabeth Taylor and Richard Burton gave meaning to it. Frank Sinatra endorsed it, his way without a doubt.
    Liberace was flamboyant but with grace and intelligence, coupled with a abundance of talent.
    VIP died a very long time ago. So has showmanship and extravagance. We are left with mediocre shit. VIP lounges are now reserved for wealth buffoons and rich tarts.

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