Sunday, January 1, 2023

Touching yourself


A viral campaign to raise attention to male cancer. By Ellen Widdup


It’s an advertising campaign fronted by a beautiful model, with more then three million hits on YouTube and a nomination for Cannes Festival – but until now it has not had a shred of publicity from the national press.


Rhian Sugden

The video, shot by renowned photographer and director Rankin, has been labeled the “boldest and most daring” cancer awareness drive to date.


It features blonde lingerie model Rhian Sugden in black underwear, suggestively running her hands up and down her body. But as the camera pans down viewers get more than they bargain for with a dramatic twist.


Without spoiling the surprise, Twitter users have branded the video “ballsy”, “akin the The Crying Game” and “the only way to get young men to sit up and pay attention”.


But despite the appreciation of social networking sites, the organisation behind the film claim it’s controversial content has so far failed to get the support it needs from the national press to change public perception.


Patrick Cox, chief executive at the male Cancer Awareness Charity (MCAC), said the aim of the one minute clip was to target young men all over the country.


“This is a video featuring a former page three girl who is bound to appeal to a lot of the 18 to 35-year-old men we are trying to speak to,” he said. “We thought it was also bound to get the attention of tabloid newspapers but incredibly none wanted to run a story.


“The whole point of the film is to shock. The whole point is to break down those boundaries, those embarrassments, that awkwardness. We are the charity with the biggest balls but also the biggest fears and pre-conceptions to overcome. This is the only was to get the message across to the young men who need to be warned. If a glamour model can’t get their attention, nobody can.”


The campaign – called Rhian Touches Herself – was this week added to the Cyber shortlist for the Festival For Creatives at Cannes alongside 18 other British nominations.


Miss Sugden, who hit the headlines two years ago after receiving flirtatious texts from married TV host Vernon Kay, said she was delighted that it had received the accolade.


“Too many men die of cancer because they don’t know how to detect the symptoms in the early stages, when treatment can be more effective,” she said.


“By helping to raise awareness and putting the word out there we are hoping to make a difference. A big difference.”


MCAC was set up in 2005 by Mr Cox, who had a testicular cancer scare in his early 30s. He added: “Rhian’s video is the fastest growing charity viral of all time. It is without doubt the boldest and most daring testicular cancer-awareness video ever. We are a daring charity and we are hugely proud of this important film.”


To watch the video visit:

The Steeple Times
The Steeple Times
We research and background check our articles. If you believe we have made and error in some detail please get in touch, we seek always to write the truth and stand against a press owned by a self selected few. Please help us, we will accept all your likes, subscriptions and anonymous suport. The Editor and his team at the Steeple Times.


Please enter your comment!
Please enter your name here

£1 per week Supports The Steeple Times

Help journalism to remain honest & independent. You can make a difference to the world today.


Subscribe For DAILY NEWS

Please subscribe, like and share this unique site, it helps us tremendously. The Steeple Times in return will send you an email at noon each and everyday, that we sincerely hope you will enjoy & look forward to seeing in your inbox.


Trending Now

Shock Horror (Not)! MPs Engaged in “Sex & Heavy Drinking” On Trips Abroad

That that ‘The Guardian’ is shocked by news that MPs – mostly Tories, it seems – “engaged in ‘sex and heavy drinking’ on trips abroad” is actually beyond bloody laughable.

Crypto Crook’s Big Short – Will Sam Bankman-Fried Story Be Turned Into Blockbuster?

Crypto crook Sam Bankman-Fried astonishingly gets to hang out with the author of ‘The Big Short’ in spite of being on £207 million bail and now has not only Ghislaine Maxwell’s lawyer onside but also Prince Andrew’s judge to face also.

Five Unlikely Things Famous Footballers Did Next…

David Lennox shares the little-known stories of what five famous footballers did next after retiring their pitch time prowess – amongst them everything from novel writing to forensic detective work.

Most Popular Articles

Justice for James Scurlock

Power of social media proven after senseless killing of James Scurlock in Omaha, Nebraska allegedly by a controversial bar owner named Jake Gardner who has been photographed with Donald Trump.

Moron of the Moment – Prince Harry

With his marriage to the woman formerly known as Meghan Markle, Prince Harry has morphed into an utter bore   Prince Harry used to be a...

Scobie Orf!

‘MeGain’s’ bestie Omid Scobie deservedly gets slammed by ‘Yankee Wally’ Sadie Quinlan for getting her shut down on Twitter; this childish chap should now just ‘belt up, wrap up and shut up.’

A Massive Media Maelstrom – McCann, Mandelson and Maxwell

Matthew Steeples highlights how the ‘Mandelson Media Method’ is very much in play in both the case of the Prince Andrew-Jeffrey Epstein connection and the renewed interest in the Madeleine McCann disappearance.

The Phil & Matt Show

Phillip Schofield filmed smoking shisha with his alleged ex-lover Matt McGreevy (and pictured in bed thereafter); another image shows the pair together in photograph...

Plane Perverted

EXCLUSIVE – Previously unnamed 9-year-old child pictured on the lap of Jeffrey Epstein on his plane in ‘Daily Mail’ suggested to be daughter of billionaire Glenn Dubin.

Moron of the Moment 2021 – Richard Madeley

As the new Diana, Princess of Wales statue is mocked as looking like him, ‘Dorian Gray of Daytime Telly’ Richard Madeley pathetically claims he got PTSD due to worrying about his son’s wedding.

Most Liked...

Ampika Pickston

Ampika Pickston
Oldham born divorcee and former glamour model Ampika Pickston describes herself as “feisty, fun loving and warm hearted”. Now based in Hale Barns, Cheshire...

Picture of the Week: The Wallies of Whalley

Picture of the Week: A field at Whalley Arches, Lancashire before and after flooding
Image of flooded Lancashire field complete with sign advertising it as a development site for 39 homes illustrates the perils of building on flood...

Was Mucky Minx Meghan Markle A ‘Yacht Girl’ For ‘Randy Andy’?

Was Meghan Markle A ‘Yacht Girl’ For ‘Randy Andy’?
As author Kirby Sommers suggests that the then Meghan Markle likely spent time with Prince Andrew and Jeffrey Epstein before she met Prince Harry, we again highlight the mucky, murkiness and mendacious manner of this alleged “yacht girl.”

Suggestions Please – Best & Worst of 2022; Heroes & Villians

Suggestions Please – Best & Worst of 2022; Heroes & Villians
‘The Steeple Times’ requests submissions of the best and worst people of 2022 along with suggestions of those who’ll be missed and who won’t.

Organic Vegetable Maxwell – Rotten-To-Her-Core Ghislaine Maxwell Moves Jail

Organic Vegetable Maxwell – Ghislaine Maxwell Moves Jail
As mucky madam Ghislaine Maxwell is moved to a low security prison in Florida where prisoners will supposedly likely “hate” her, PR peddler Jay Beecher’s ‘The Maxwell Files’ website bizarrely starts promoting organic vegetables in Sussex and lists stories about this anything but wholesome criminal as “recipes.”