Wednesday, August 24, 2022

Touching yourself

Section:

A viral campaign to raise attention to male cancer. By Ellen Widdup

 

blank

It’s an advertising campaign fronted by a beautiful model, with more then three million hits on YouTube and a nomination for Cannes Festival – but until now it has not had a shred of publicity from the national press.

 

blank
Rhian Sugden

The video, shot by renowned photographer and director Rankin, has been labeled the “boldest and most daring” cancer awareness drive to date.

blank
blank

 

It features blonde lingerie model Rhian Sugden in black underwear, suggestively running her hands up and down her body. But as the camera pans down viewers get more than they bargain for with a dramatic twist.

 

Without spoiling the surprise, Twitter users have branded the video “ballsy”, “akin the The Crying Game” and “the only way to get young men to sit up and pay attention”.

 

But despite the appreciation of social networking sites, the organisation behind the film claim it’s controversial content has so far failed to get the support it needs from the national press to change public perception.

 

Patrick Cox, chief executive at the male Cancer Awareness Charity (MCAC), said the aim of the one minute clip was to target young men all over the country.

 

“This is a video featuring a former page three girl who is bound to appeal to a lot of the 18 to 35-year-old men we are trying to speak to,” he said. “We thought it was also bound to get the attention of tabloid newspapers but incredibly none wanted to run a story.

 

“The whole point of the film is to shock. The whole point is to break down those boundaries, those embarrassments, that awkwardness. We are the charity with the biggest balls but also the biggest fears and pre-conceptions to overcome. This is the only was to get the message across to the young men who need to be warned. If a glamour model can’t get their attention, nobody can.”

 

The campaign – called Rhian Touches Herself – was this week added to the Cyber shortlist for the Festival For Creatives at Cannes alongside 18 other British nominations.

 

Miss Sugden, who hit the headlines two years ago after receiving flirtatious texts from married TV host Vernon Kay, said she was delighted that it had received the accolade.

 

“Too many men die of cancer because they don’t know how to detect the symptoms in the early stages, when treatment can be more effective,” she said.

 

“By helping to raise awareness and putting the word out there we are hoping to make a difference. A big difference.”

 

MCAC was set up in 2005 by Mr Cox, who had a testicular cancer scare in his early 30s. He added: “Rhian’s video is the fastest growing charity viral of all time. It is without doubt the boldest and most daring testicular cancer-awareness video ever. We are a daring charity and we are hugely proud of this important film.”

 

To watch the video visit: http://www.touchingmyself.org/


blank
blank
The Steeple Times
The Steeple Times
We research and background check our articles. If you believe we have made and error in some detail please get in touch, we seek always to write the truth and stand against a press owned by a self selected few. Please help us, we will accept all your likes, subscriptions and anonymous suport. The Editor and his team at the Steeple Times.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

£1 per week Supports The Steeple Times

Help journalism to remain honest & independent. You can make a difference to the world today.

3,026FansLike
2,068FollowersFollow
13,590FollowersFollow

Subscribe For DAILY NEWS

Please subscribe, like and share this unique site, it helps us tremendously. The Steeple Times in return will send you an email at noon each and everyday, that we sincerely hope you will enjoy & look forward to seeing in your inbox.

AD
Advertisement

Trending Now

Another Met Mess – Inept Met Police Shockingly Shelve Jeffrey Epstein 2001 Abuse Investigation

As inept Metropolitan Police unsurprisingly shelves investigation into UK activities of croaked paedophile Jeffrey Epstein, Matthew Steeples reminds that they shockingly did same with their 1994 investigation into now convicted sex fiend Ghislaine Maxwell.

Tone Deaf Dwarf – Skinflint Billionaire Bernie Ecclestone Curiously Claims He Can’t Hear In Court

Tone deaf Putin and Prince Andrew bestie Bernie Ecclestone’s claim that he couldn’t hear in court is yet more evidence that this dwarf-like billionaire is completely off-the-scale arrogant.

Help Find William Cookson – Missing Since August 2022 From London, SW6

London based artist William Cookson has been missing since early August; please help his family and friends find this much-loved 45-year-old.

A £65 Million ‘Bargain’ Boat – Seized Oligarch Gin Palace For Auction

As government of Gibraltar auctions a seized £65 million oligarch superyacht with interiors by Jeffrey Epstein’s favourite designer to ‘bargain seekers,’ Matthew Steeples asks: “Why haven’t other seized ‘questionable assets’ been sold off already?”

Most Popular Artcles

Who REALLY is Omid Scobie?

An examination of the true character traits of the Duchess of Sussex’s PR peddling biased ‘bestie’ Omid Scobie by Nikolay Kalinin.

Justice for James Scurlock

Power of social media proven after senseless killing of James Scurlock in Omaha, Nebraska allegedly by a controversial bar owner named Jake Gardner who has been photographed with Donald Trump.

Moron of the Moment – Prince Harry

With his marriage to the woman formerly known as Meghan Markle, Prince Harry has morphed into an utter bore   Prince Harry used to be a...

Scobie Orf!

‘MeGain’s’ bestie Omid Scobie deservedly gets slammed by ‘Yankee Wally’ Sadie Quinlan for getting her shut down on Twitter; this childish chap should now just ‘belt up, wrap up and shut up.’