Tuesday, April 23, 2024

The myths of LFW

Section:

Noelle Reno shares the truth about London Fashion Week

 

All myths in fashion boil down to one fact: no one has money. Retailers have money, the media has money. However a majority of designers, models, journalists, presenters, producers, publicists and all in between seem to be meant to survive on hot air and passion.

 

Fashion evokes passion but does LFW generate business?
Fashion evokes passion but does LFW generate business?
Glamour and hype are stablemates at LFW
Glamour and hype are stablemates at LFW

Everyone wants to live in glossy magazine land.  We know that. That’s the dream sewn in every stitch that goes down the runway. It’s no shock each season (fashion week is twice a year in four major cities) young hopefuls fight to be part of this world like prom queens flooding to LA to become actors. Few will last; the pay is awful, the hours are long, and career longevity is uncertain.

 

I’m sitting front row at the Felder Felder show. An established brand designed by German twins. Like most designers they work extensively each season to find sponsors to fund their LFW show which costs between £20,000 to £40,000 per show. Felder is lucky. They have the arguably the most powerful woman in fashion at their 10am show: Natalie Massennet, British Fashion Council chairwoman, but most importantly, Founder of Net a Porter. Net has the biggest budgets right now. Designers fear no reorder from Net not just for reputation’s stake but because it can devastate their balance sheet.

 

Of course it’s nice to have It girls, bloggers, TV personalities, notable models at these costly shows (at this show: presenter Zoe Hardman, Amber LeBon, and my humble self) but this does not a business make. We don’t even buy clothes: the designers lend to us.

 

Noelle Reno
Noelle Reno
The front row
The front row

There are about sixty shows on the official schedule, and a hundred or more unofficial. All these poor brands, (literally) created by hopeful designers and funded by friends and family, will put on shows attended by un-influential bloggers, unknown online magazines, and wanna-be stylists. They will get no orders from a retailer and the only invoice they will see is from the PR they hired. Back to the East End they go to a flat share with four other struggling creatives still holding out hope for the future.

 

The industry will eat you up and spit you out. The Internet allows more opportunities for new brands to reach consumers but it’s also delivered more “clutter”. The world doesn’t need another brand and there’s no where that’s more obvious than at LFW where we see yet another coat made of carpet go down a off-off schedule runway.

 

Noelle Reno is a fashion entrepreneur and television presenter. Follow her on Twitter at @NoelleReno.

 

 

Subscribe to our free once daily email newsletter here:

     

    The Steeple Times
    The Steeple Times
    We research and background check our articles. If you believe we have made and error in some detail please get in touch, we seek always to write the truth and stand against a press owned by a self selected few. Please help us, we will accept all your likes, subscriptions and anonymous suport. The Editor and his team at the Steeple Times.

    LEAVE A REPLY

    Please enter your comment!
    Please enter your name here

    £1 per week Supports The Steeple Times

    Help journalism to remain honest & independent. You can make a difference to the world today.

    3,573FansLike
    2,068FollowersFollow
    16,731FollowersFollow
    4,962SubscribersSubscribe

    Subscribe For DAILY NEWS

    Please subscribe, like and share this unique site, it helps us tremendously. The Steeple Times in return will send you an email at noon each and everyday, that we sincerely hope you will enjoy & look forward to seeing in your inbox.

    AD
    Advertisement

    Trending Now

    Morons of the Moment 2024 – Filthy Fylde Conservative Association

    As man-pestering Mark Menzies, the MP they have supported since 2008, is exposed for yet more sordid sexual shenanigans, the Fylde Conservative Association yet again prove themselves a bunch of nutty nincompoops by sharing tweets about “vile degenerates” making “sexually explicit” comments.

    Lettuce & Jam – Which’ll end up having lasted longer? The Liz Truss lettuce or Meghan Markle’s jam?

    As meddling minx Meghan Markle gets mocked about her jaunt into jam and loopy lettuce-loathing loon Liz Truss gets mocked about bumbling like a buffoon about her book, Samantha Markle speaks exclusively to ‘The Steeple Times’ about her soppy, self-centred sister.

    Most Popular Articles

    The Phil & Matt Show

    Phillip Schofield filmed smoking shisha with his alleged ex-lover Matt McGreevy (and pictured in bed thereafter); another image shows the pair together in photograph...

    Was Mucky Minx Meghan Markle A ‘Yacht Girl’ For ‘Randy Andy’?

    As author Kirby Sommers suggests that the then Meghan Markle likely spent time with Prince Andrew and Jeffrey Epstein before she met Prince Harry, we again highlight the mucky, murkiness and mendacious manner of this alleged “yacht girl.”

    SchofieldLite

    ‘Politicalite’ suggest Phillip Schofield orchestrated his ‘mass coming out’ after a former ‘This Morning’ runner had gone to the press about a supposed relationship...

    Meddling Meghan Markle Expose – Attwood, Hopkins & Steeples

    Expose interview with Matthew Steeples by Shaun Attwood and Jennifer Hopkins about the former Meghan Markle watched over 73,000 times in 16 hours since it aired; Steeples condemns hapless Prince Harry and his meddling menace wife.

    Ampika Pickston

    Oldham born divorcee and former glamour model Ampika Pickston describes herself as “feisty, fun loving and warm hearted”. Now based in Hale Barns, Cheshire...

    Justice for James Scurlock

    Power of social media proven after senseless killing of James Scurlock in Omaha, Nebraska allegedly by a controversial bar owner named Jake Gardner who has been photographed with Donald Trump.

    Nasty NestSeekers

    Entitled Hamptons brat Jonathan Davis exposed for allegedly squatting in Sag Harbor during the coronavirus lockdown; it turns out he’s a realtor with NestSeekers.
    [td_block_6 custom_title="Most Liked..." sort="popular7"]