ASmallWorld closes

This morning on Facebook, Patrick Liotard-Vogt announced that ASmallWorld has been shut “for a spiritual break”.

 

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ASmallWorld announces plans to charge members $100 per year On the same day that Patrick Liotard-Vogt, the chairman of the social network ASmallWorld, is hosting a cocktail party for his members at The Gin Room in Madrid, the Swiss title Bilanz announced plans by the site’s management to charge members $100 per year to […]

He added: “The past was great, the future will be amazing! Stay tuned!” and posted an image of the site’s new holding page. It states:

“Hello there! ASMALLWORLD is away at the moment. But not because we’re on vacation… We’ve been hard at work on something extraordinary—and we’ll be back in just a few days. If you can’t wait til [sic] then, follow us on Twitter and like us on Facebook for hints about what’s to come.

ASmallWorld's holding page (Wednesday 8th May 2013)
ASmallWorld’s holding page (Wednesday 8th May 2013)

In previous days Mr Liotard-Vogt variously announced that an ASmallWorld Foundation will be established, that ASmallWorld will turn “social media into a travel guide”, that ASmallWorld had acquired ASmallWorld.com “after eight years of painful negotiations” and that ASmallWorld had bought something called “The World’s Finest Clubs”.

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The mixed messages of these strategies are puzzling and plainly a lack of cohesion is illustrated here. Frankly, instead, if Mr Liotard-Vogt had any sense, he’d simply close his social network down for good.

Though we wish Mr Liotard-Vogt no ill, we must state that though ASmallWorld was a great website in 2004, it’s just a car crash in 2013.

Watch a Bloomberg video that suggests ASmallWorld has become a travel guide at: http://www.bloomberg.com/video/is-social-media-the-new-travel-guide-NS1F~msVSkGlcjn8t2Qigw.html