‘Private Eye’ called out for publishing classified adverts from wacko wannabe “Village Elders” with a penchant for “amusing kids” and an actual crackpot crazy who tried and failed to kidnap Princess Anne in London in 1974
The latest edition of Private Eye contains an especially creepy classified advertisement. A link to it was sent to us by an especially beady eyed reader. It states:
Couple (60s) seek position as Village Elders in a community. Skills include knitting, martial arts, book-keeping, business advice, vegetable growing and amusing the kids. Any location worldwide but must speak English. No remuneration needed. Text 07486 434079 for more details.
Aside from the Jimmy Savile-esque vibes that the throwaway inclusion of “amusing kids” gives off, the fact that two sixty somethings of sex undefined want to move utterly anywhere for utterly no payment seems a little beyond weird. Whilst calls and texts from The Steeple Times to the number for the knitting and martial arts lovers listed were not answered, what’s the betting on these wannabe “Village Elders” being successful in their quest for their wacko wants? We wouldn’t go below 999/1.

Elsewhere in the same magazine’s classified section is an advert placed by another oddity named Ian Ball. It doesn’t exactly share a great deal of detail, but simply offers:
‘To Kidnap a Princess’ by Ian Ball noveltokidnapaprincess.co.uk
For the majority whom unsurprisingly don’t immediately recognise this somewhat ordinary sounding name, this is the very same Ian Ball who attempted to kidnap Princess Anne on 20th March 1974 on Pall Mall in London, but who only succeeded in injuring a number of bystanders with a series of shots. Ball failed in his attempt – which was later bizarrely ‘justified’ as a “publicity stunt” and an attempt to raise £2 million from a ransom that he claimed he intended to give to the NHS – and subsequently pleaded guilty to attempted murder and kidnapping. John Hazan QC, defending, claimed his client was “mad” and had been “led by a voice of either his late father or God.”


Ball – who also goes by the pseudonym ‘Anthony Stewart’ – was subsequently diagnosed with schizophrenia and detained in mental hospitals for 45 years until his release in 2019. In August 2025, he laughably claimed the late Queen Elizabeth II had been the “ringleader” of a plot that led to him being wrongfully jailed and told the Daily Mail: “I’m an innocent, sane man… The whole idea of performing the hoax was to get the publicity so I could write my autobiography and I expected to get £10,000 in royalties.”
Going further, on the website linked to from the online version of the weekly magazine, most certainly beyond bonkers Ball rages whilst promoting his tall tale tome To Kidnap a Princess:
“The author spent 45 years locked up in Rampton and Broadmoor criminal lunatic asylums, after being convicted of the attempted kidnapping of Princess Anne.”
“Throughout his stay in the asylums he was in constant conflict with the psychopathic screws and criminal doctors.”
“The abuse resulting from the conflict was born with a remarkable stoicism and with an astonishing positive attitude. Such resilience was due, mainly, to the author’s efforts in applying his hilariously unique and wry sense of humour to the situation.”
“Although the authorities did everything to try and break his spirit, the author remains unbowed and eventually prevails.”
In light of the highlighting of these two clearly crackpot advertisements, perhaps Private Eye might henceforth implement a better procedure to vet those taking space in their classifieds. Paraphrasing what Princess Anne is said to have exclaimed on being ordered out of her chauffeur driven Rolls-Royce by her wannabe kidnapper Ian Ball that dark night in March 1974, the chances of such are probably to be found in the land of “not bloody likely!”
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