Thursday, January 20, 2022

Tatler Tells Fake Tales

‘Tatler’ magazine called out for suggesting a Chelsea restaurant that closed down in August 2016 as a “hot spot” post ‘Lockdown 3.0’ ending in May 2021

A “tattler” is an “observer or spectator… a gossip who tells tales,” whilst ‘THE’ Tatler is defined by the Oxford Learners’ Dictionary as “a British magazine, published once a month and containing articles about upper-class and upper-middle-class social events, fashion and the arts.”

 

Given the Condé Nast lifestyle publication’s staff – amongst them previously the current editor of the Daily Mail, Geordie Greig, and the ex-editor of Vanity Fair and The New Yorker, Tina Brown CBE – have variously included many Oxbridge alumni, one would assume they’d be a little better at fact checking than the notoriously sloppy seconds employed by the MailOnline (which is rated 1 out of 5 by the Microsoft Edge browser given its propensity to share fake news), but instead a recent edition of the monthly society bible featured a complete balls-up.

 

In an article titled: “13 Chelsea restaurant stalwarts to head to when we can eat indoors too,” an unnamed contributor banged on about where its ritzy readers could head to post the end of ‘Lockdown 3.0’ and lauded one particular Sydney Street, SW3 restaurant as:

 

“[Brasserie Gustave at 4 Sydney Street, London, SW3 6PP is] located at the exact point where South Ken meets Chelsea (and on a site that has seen more restaurants than Ramires has had yellow cards), this French bistro is a keeper. If the art-deco posters look a bit hackneyed, not to say banal, the food is anything but. It’s fresh and lively, classic French dishes prepared with punctilious attention to detail. Confit de canard is superb and you won’t find a better plate of kidneys in London. Great wines too, managed with gusto by experienced sommelier Richard Weiss.”

 

Whilst of their thirteen selections, the loathed by Dan Wootton magazine prattled: “We’ve eaten our way around Chelsea’s top restaurants… We’ve got you covered,” a comment on OpenTable from as long ago 22nd August 2016 reads: “I made a reservation and got there and the restaurant was closed.” Plainly, anyone with half a brain would have realised five years ago that Brasserie Gustave turned out actually to be anything but “a keeper.”

 

In the time since, Tatler’s editorial team also missed their very own one-time contributor Giles Coren’s visit to 4 Sydney Street on 15th July 2017. At that time, he lauded “pan-Asian” Zheng Chelsea as “the sort of places foodies go in quest of the new and wonderful.”

 

Whatever next for the society go-to bible? An-inhouse position for our least favourite fake news PR peddler Ivy Holt? Next!

 

Pictured top: 4 Sydney Street has been various restaurants over the years including Carpaccio, Sette, Marco Pierre White’s Sydney Street Grill, Brasserie Gustave and most recently Zheng Chelsea.

 

Tatler Tells Fake Tales 2021 – Tatler lauds Chelsea restaurant Brasserie Gustave, 4 Sydney Street, SW3 which closed in August 2016 in May 2021 – ‘Tatler’ magazine called out for suggesting a Chelsea restaurant that closed down in 2016 as a “hot spot” post ‘Lockdown 3.0’ ending in 2021.
The magazine’s May 2020 feature on Brasserie Gustave – a restaurant that closed in August 2016.
Tatler Tells Fake Tales 2021 – Tatler lauds Chelsea restaurant Brasserie Gustave, 4 Sydney Street, SW3 which closed in August 2016 in May 2021 – ‘Tatler’ magazine called out for suggesting a Chelsea restaurant that closed down in 2016 as a “hot spot” post ‘Lockdown 3.0’ ending in 2021.
In August 2016, an OpenTable user commented: “I made a reservation for [Brasserie Gustave] on Open Table and got there and the restaurant was closed.”
Tatler Tells Fake Tales 2021 – Tatler lauds Chelsea restaurant Brasserie Gustave, 4 Sydney Street, SW3 which closed in August 2016 in May 2021 – ‘Tatler’ magazine called out for suggesting a Chelsea restaurant that closed down in 2016 as a “hot spot” post ‘Lockdown 3.0’ ending in 2021.
The front elevation of Zheng Chelsea, 4 Sydney Street, Chelsea, London, SW3 6PP.
Tatler Tells Fake Tales 2021 – Tatler lauds Chelsea restaurant Brasserie Gustave, 4 Sydney Street, SW3 which closed in August 2016 in May 2021 – ‘Tatler’ magazine called out for suggesting a Chelsea restaurant that closed down in 2016 as a “hot spot” post ‘Lockdown 3.0’ ending in 2021.
The interior of the restaurant as it used to be during the era that Brasserie Gustave (left) occupied the site and as it has been since circa 2016 as “pan-Asian” Zheng Chelsea (right). Of food there, in July 2017, Giles Coren remarked: “Food this good and this unusual would normally never be found in Chelsea… Chelsea is not absolutely the last place in the entire world that I would go looking for brilliant authentic Malaysian cooking, but it comes close. What with the well-upholstered complacency of the locals, the lack of any significant oriental population, the high throughput of tourists and idle shoppers in need of plasticky chain food, the sky-high rents and concomitant historical lack of any decent restaurants here at all, Chelsea is perhaps the second last place in the known universe that I would go in expectation of fiery, original, challenging but entirely successful Straits Chinese cuisine.”
Tatler Tells Fake Tales 2021 – Tatler lauds Chelsea restaurant Brasserie Gustave, 4 Sydney Street, SW3 which closed in August 2016 in May 2021 – ‘Tatler’ magazine called out for suggesting a Chelsea restaurant that closed down in 2016 as a “hot spot” post ‘Lockdown 3.0’ ending in 2021.
The society go-to title was previously accused of a “swathe of inaccuracies and false misrepresentations” in May 2020 by Kensington Palace after it published an article about one-time friend of its current editor, Richard Dennen (pictured together right), the Duchess of Cambridge titled “Catherine the Great.”

Matthew Steeples
A graduate of the London School of Economics, Matthew Steeples is a writer and marketing consultant. He conceived The Steeple Times as a media arena to fill the void between the Mail Online, The Huffington Post and such organs as the New York Social Diary in 2012.
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2 COMMENTS

  1. Tatler is a load of bollocks!!!!!!! Wrecking ball required to eliminate it!!!!!!!!!!! Restaurant looks in need of wrecking ball too ……… the colour scheme would not appeal to any Sheila I know!!!!!!!!

  2. The simple fact that you are using a quote from The Guardian that quotes Microsoft (!) (that alone is a million red flags) who is quoting and relying on some start up identified as “NewsGuard” is astounding! I thought you were an independent trying to set standards. Is the basic “who what when where why” now a sad little tl;dr? Do you not see your own quack journalism? You, sir, just failed. An epic fail. Unsubscribing.

    “Visitors to Mail Online who use Microsoft Edge can now see a statement asserting that “this website generally fails to maintain basic standards of accuracy and accountability” and “has been forced to pay damages in numerous high-profile cases”.’

    The message, which is produced by a third-party startup called NewsGuard, tells readers to proceed carefully given that “the site regularly publishes content that has damaged reputations, caused widespread alarm, or constituted harassment or invasion of privacy”.

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