Monday, April 19, 2021

Jerking the Dragons

Despite “Dragons’ Den” deal between Peter Jones and “Texas Joe” Walters falling apart, Texas Joe’s still does deal with Sainsbury’s

 

Last week on the BBC series Dragons’ Den, an unusual thing happened: a self-styled ‘dragon’ invested more than an individual was pitching for. In the time since, the whole deal, it has been revealed, collapsed.

 

On the show “Texas Joe” Walters from Dallas, Texas, sought a £37,500 investment in his beef jerky business but after receiving offers from four out of the five ‘dragons’, he accepted an offer from telecoms tycoon Peter Jones for a staggering £50,000.

 

Joe Walters and his Texas Joe's jerky
Joe Walters and his Texas Joe’s jerky

As is the case with many a deal done on the programme, Jones subsequently pulled out of the deal and, according to The Mirror, “never saw or spoke to” “Texas Joe” again.

 

Of this surprising turn of events, Walters told Real Business:

 

“When the deal broke down it was a disappointment, but we saw it coming. Sometimes there is only room for one sheriff in town. It hasn’t changed anything about the Texas Joe’s business or me; it just means I need to order one less Stetson for the board meetings”.

 

“I am very thankful for the opportunity that Peter Jones extended to me and hope to have him round for a barbecue someday”.

 

In a series of tweets, Walters has since added:

 

“Despite reports saying so neither I or my company are currently devastated. We have a great team and plan & @dragonjones is a friend always”.

 

“We are in fact incredibly optimistic and filled with great hope for the future thanks to the support of people like you. #dontbelievethehype”.

 

Despite the around-about-turn by Peter Jones, Walters has just done a deal with Sainsbury’s to stock his product and also has plans to open a restaurant in September. We wish him the very best of luck.

 

 

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