Report reveals UK gin sales have topped £1 billion for the first time
The ‘gin revival’ has been a much discussed topic for the last five years in the food and drink sector and now, finally, real evidence of this has been revealed in a report by Mintel.
In a summary of their findings, published Friday, Mintel suggested gin sales have topped £1.04 billion in 2015 – an increase of 25% on sales of £829 million in 2012 – and that the total consumption in the UK during the year will be 29 million litres. They forecast that gin sales will continue to rise over the next five years and that total sales will reach £1.31 billion by 2020.
Chris Wisson, Senior Drinks Analyst at Mintel commented:
“The strong performance of gin continues to stand out within the spirits market, and is widely seen as the most sophisticated type of white spirit by category users. One of gin’s sobriquets is ‘Mother’s Ruin’ and the drink still has certain associations with older drinkers, contributing to it being likely to be seen as an older person’s drink and the least likely as a young person’s drink. However, our research indicates that gin is in fact now most likely to be drunk by younger consumers, suggesting that it has a chance to forge a dynamic image and move into even more innovative areas”.
“Vodka continues to dominate sales within the category and the beverage enjoys a number of favourable associations, namely its mixability, unisex appeal and value for money. While vodka and gin have thrived, white rum has found recent years altogether more challenging. Our research shows that white rum fails to stand out in a competitive spirits market and this is one of the likely reasons why it has struggled in recent years”.
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