Saturday, November 28, 2020

Elliott waves

A review of Blummyz, Hollywood Road, SW10

 

Blummyz is certainly a restaurant that has nothing in common with Brinkley’s, its better-known neighbour and home to ageing lotharios and single women of a certain age. The only similarity, apart from their being on the same street, is that neither fall into the grey area when it comes to the opinions people have about them.

 

The Hollywood Road frontage of Blummyz, 6 Hollywood Road, London, SW10 9HY

For me, the Hollywood Road is best remembered for my encounters with a gentleman named Richard Bond. Always seen in the same blazer and supposedly resident in a green Jeep Cherokee stuffed to the rafters with old newspapers, here was a character who, like the restaurants I describe, was polarising in the minds of those he introduced himself to.

 

On our first meeting Mr Bond, who was a successful racing driver in the 1960s and 70s, simply asked: “Eton or Harrow?” When I replied: “Neither,” he launched into a diatribe about the relative merits of half of the public schools of England. In these comments he came across as an utter bore but on the occasions he regaled all concerned with such stories as how he drove a Ford GT40 in the World Sportscar Championship Series, he came across as a far more interesting man. Better known as “Bondino” or “Bondini,” Bond passed away in July 2011 but I am sure that he would have approved of the Bugatti inspired logo that graces 6 Hollywood Road, now known as Blummyz.

 

Richard Bond driving a Ford GT40 in 1980

Blummyz is the brainchild of Elliott “Blummy” Blum, a young Swiss born entrepreneur, and his friend Richard Renaud, who comes to the restaurant as general manager after having worked at La Place in Toulon and Las Bastide du Cours in Aix en Provence. The duo met in their youth and in teaming up have created a restaurant that is far more elegant than most of its somewhat clapped out neighbours.

 

Blummyz owner Elliott Blum pictured with Yasemin Yelkenci at the launch party for Blummyz

Blum has invested heavily in creating a stylish high-end European feel in his restaurant. The focus is an open kitchen with a wood fired oven and the décor features velvets and starched linens. It quite a world apart from the artisan look of Friends, owned by Chelsea footballer Roberto Di Matteo, which formerly occupied the site. A bar area, complete with a black granite bar, seats 20 whilst the restaurant itself has space for a further 40 diners.

 

Blummyz originally launched in February 2012 with Stefano Stecca, who advised Arkady Novikov prior to the opening of the £8 million Novikov in Mayfair, as chef. Mr Stecca departed to work for Frankie Dettori and Pete Burrell’s at their Sydney Street restaurant, Sette, after having described Blummyz’s menu as “too expensive” in an interview for BigHospitality magazine.

 

Now, with a new chef named Dionisio Randazzo, Blummyz has had a slight change in direction and officially launched on the 12th April 2012 with an event organised by the ever popular PRs Meritaten Mance and Brave Benson. Such characters as E4’s Made in Chelsea’s Jamie Laing and Oliver Proudlock, son of Foxtrot Oscar co-founder Michael Proudlock, were in attendance.

 

The majority of the other guests at the party were youngsters in tight fitting Dolce & Gabanna jeans and ladies replete with Hermès Birkin bags that wouldn’t have looked out of place at the restaurant formerly known as Cipriani. If the gathering were reflective of the restaurant’s typical clientele, this is a place that will appeal primarily to the likes of Tamara Ecclestone and Holly Valance rather than to Chelsea’s old-school aristocratic set.

 

On my first visit in March, I was joined by a trader best known to my friends as “The Spy.” My companion, most suitably given the name of the restaurant’s owner, is a specialist in a phenomenon known as the Elliott Wave Principle and was pleased to be able to continue monitor the markets from his smartphone throughout our lunch thanks to Blummyz having Wi-Fi. We opted to allow the charming and personable staff to bring us a selection of signature dishes from a menu where starters were priced between £10 and £19 and mains were mainly between £21 and £28.

 

The bar area at Blummyz

The bread was freshly baked and the flat bread was especially good. A tapas style dish of baby meatballs (£5) featured a delicious tomato sauce but the meat was perhaps a little tough. Mussels and clams served with the same sauce and broccoli, however, were truly excellent.

 

For mains, the traditionally served sea bass (£22) was of the finest of quality whilst a beef fillet with a green peppercorn sauce (£26) was tender and perfectly cooked. The Spy and I were truly impressed with both dishes but somehow managed to leave space to share a final course in the form of a well executed chocolate fondant with pistachio ice cream (£8). All of this was washed down with first a well chilled Chablis (£9.50 a glass) and then a Chianti Classico (£10 a glass). We left feeling heartily satisfied.

 

On my return for the launch event, I was introduced to a new menu that takes onboard much of what Blum, Randazzo and Renaud had learnt during their “soft launch.” It includes a “small eats” section (all at £5) featuring such dishes as deep-fried prawns, a raw artichoke salad with Pecorino cheese and pear and zucchini fritti. Other new additions include superb pizzas priced very reasonably between £9 and £15 and burgers at £9 to £10 each.

 

Blummyz is a restaurant that has great potential and one that most definitely deserves to make waves. For perfectly executed French-Italian and Mediterranean inspired cuisine in a sophisticated setting, be sure to make a beeline for Blummyz. Ladies: Be sure, though, not to forget to arrive without your Birkin.

 

Blummyz, 6 Hollywood Road, London, SW10 9HY. Telephone: +44 (0) 20 7351 1588. Website: http://www.blummyz.com

 

Follow Blummyz on Twitter at: http://www.twitter.com/BlummyzLondon

  1. I spy with my little eye something beginning with E.
    What is it about London that attracts all these spies?
    Not a bad restaurant at all, although a bit overpriced, but of course that applies to all restaurants in London and for that we can blame the R’s and A’s.
    the Spy.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Most Popular

Moron of the Moment – Gordon Ramsay

That Gordon Ramsay thinks it acceptable to start selling burgers at £80 a pop at a time of economic meltdown confirms him as a cretin.

Heroine of the Hour – Micheline Stephen

Ninety-year-old daily martini drinker Micheline Stephen of Cupar, Scotland is to be saluted for grabbing a robber and calling him “a wee sh*te.”

Get Out Ghislaine

As Donald Trump looks set to pardon Michael Flynn, will he also somehow help Ghislaine Maxwell get out of jail also?

Spying a Watch

1950s Cold War espionage device disguised as a watch to be auctioned for a surprisingly low sum; someone could end up spying a bargain and something akin to what Jack Ruby even once owned.

Nasty Nat’s Naughty Notes

‘Nasty Nat’ Natalie Elphicke MP – wife of convicted ex-MP turned sex offender Charlie Elphicke – rightly called out for pestering the judiciary with naughty notes.

The World’s Worst McMansion – It’s So Bad, It’s Good

New Jersey ‘McMansion’ complete with Flintstone-esque pebbled bathrooms and gaudy grottos goes on sale for £1.65 million; it’s so bad, it’s good.

Is Covid Racist?

Channel 4’s decision to show a documentary provocatively titled: ‘Is Covid Racist’ tonight is neither clever nor appropriate argues Matthew Steeples.

The Best Gastrowagon By Far

Land Rover converted into a ‘gastrowagon’ for television chef Hugh Fearnley-Whittingstall’s first television series heads to auction.

Word of the Week – Autolatry

Susie Dent’s choice of ‘autolatry’ as her ‘word of the day’ was most appropriate; it sums up both Boris Johnson and Ghislaine Maxwell perfectly.

Ban The Bear Slayer – 10,000 Signatures on Petition Against Larysa Switlyk

As our petition to ban bear slaying barbarian Larysa Switlyk from Instagram soars past 10,000 signatures, it is time the social media...

Anth’ Swings Back To The Bog

Anthea Turner’s decision to talk about how she doesn’t like seeing bleach in a bathroom confirms her desperation for any kind of publicity; shouldn’t she just bog off?

A Pintless Policy

Matthew Steeples slams ‘Bosie The Clown’s’ pub destroying lockdown; 7 out of 10 pubs are likely to close as a result and the nation will be left pintless.

Steeply Priced Roof Space Slashed

Steeply-pitched, unused mansard roof space in Hampshire House, 150 Central Park South, New York heads to a slashed no reserve auction after failing to sell for £30.3 million.

Hero of the Hour – Marcus Rashford MBE

As the public quite rightly rubbish a disgraceful ‘Mail on Sunday’ diatribe against the campaigning footballer Marcus Rashford, he responds with dignity and launches a book club.

Randy’s Anniversary

EXCLUSIVE – On the first anniversary of ‘Randy Andy’ Prince Andrew’s juggernaut wreck BBC interview about Jeffrey Epstein, authors Nigel Cawthorne and Kirby Sommers share their thoughts with ‘The Steeple Times’ reports Matthew Steeples.

Windowless in South Ken

Windowless property in Stanhope Gardens, South Kensington, SW7 goes to auction with a guide price of just £20,000; there is, of course, a catch.

Weather Now

London
haze
8.6 ° C
9 °
7.8 °
93 %
3.6kmh
90 %
Sat
10 °
Sun
9 °
Mon
9 °
Tue
9 °
Wed
9 °