The Wellesley lands itself in a Twitter storm
Social media can do a business a great deal of good but if not used carefully, it can equally do immense damage. The Wellesley Hotel on Knightsbridge has provided an example of the latter in the wake of the scandal over them charging the ludicrous sum of £75 for three small bottles of mineral water.
Instead of using Twitter to persuade customers that they are on the same planet as us mere mortals, The Wellesley decided to continue to defend their position on minimum charges. To Edward Heaton, the man whose outrage sparked the negative publicity, they mockingly tweeted:
“Thanks for letting us know. We will make sure our policy at the Crystal Bar is dazzlingly clear to all in future. All the best”.
Then, despite hundreds of angry responses, the hotel refused to cave in and reiterated their policy:
“We value each and every one of our guests, striving every day to offer exceptional service and an unforgettable experience”.
“There are other areas in The Wellesley where a minimum charge doesn’t apply and our team is always pleased to advise of these”.
“Our terraces are popular in the summer. All are welcome, but after 4pm we place a premium here to ensure we can prioritise our residents”.
The manager of The Wellesley’s Twitter account plainly either has a very thick skin or is quite stupid. This kind of attitude is nothing but dazzlingly dim.
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