17.9 C
London
Tuesday, October 20, 2020

Cromwell triumphs

Aldi’s £9.65 a bottle gin sees off premium spirits in a taste test

 

Gin, in its simplest form is effectively a neutral spirit plus juniper berries. Other botanicals, such as cassisa bark, saffron and grapefruit peel, are added and create the taste difference that distinguish Bombay Sapphire from Plymouth and Sipsmith from Martin Miller’s. Of course, the magic that sets a great gin apart from a bad‘un is a little more complex but though drinks industry “experts” bang on about this, does the layman really care?


 

Oliver Cromwell London Dry Gin - £9.65 for a 70cl bottle at Aldi
Oliver Cromwell London Dry Gin – £9.65 for a 70cl bottle at Aldi

 

The so-called “revival” in gin has been much discussed in the national press and every week new brands are launched. Most take the route of calling themselves “premium”. Though some, such as Sipsmith and No. 3, are, in my view spectacular, others are simply flavoured vodkas with the name gin on the bottle. Now, the majority of brands focus on expensive bottles and packaging in the belief that consumers will pay more for something that “looks better”. Many are marketed at ludicrous prices that are nothing other than unjustifiable. Rather like was the case with The Emperor’s New Clothes, it shouldn’t be about the price and the packaging, it should all be about the taste. A great gin need not be expensive.

 

It was refreshing this morning, therefore, to learn that an own label gin sold at Aldi has triumphed in this year’s International Spirits Challenge. The £9.65 a bottle (70cl) Oliver Cromwell London Dry Gin, described on the company’s website as featuring a “ripe, citrus aroma with rounded spice and a touch of juniper” and boasting a “clear, light, crisp complex flavour”, saw off competition from far more expensive gins including the £32 a bottle Citadelle Gin and won a silver medal. Well-known brand Hendrick’s was awarded a bronze.

 

Of the award for Oliver Comwell London Dry Gin, Aldi’s Tony Baines commented:

 

“It is fantastic that our commitment to quality has been recognised by such a prestigious group as the ISC tasting panel… It’s safe to say we’re all in high spirits today – and we hope our customers will enjoy raising a glass of Gin and Tonic to our success”.

 

Old Noll was much loathed during his reign. Now, he finally gets an honour and we, the consumer, get proof that good gin can be affordable.

 

For more information about Aldi’s Oliver Cromwell London Dry Gin, go to: http://www.aldi.co.uk/uk/html/product_range/product_range_22878.htm

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Most Popular

Filthy Natalie

Wife of ‘Naughty Tory’ turned replacement MP Natalie Elphicke turns to talking about filthy water (but avoids the topic of her jailbird hubby’s bottom groping).

Get Menendez Out of The Hole

As Erik Menendez is undeservedly thrown in ‘the hole’ in the most ludicrous fashion in California, Matthew Steeples suggests it is time both him and his equally abused brother Lyle were finally released.

Going Bonkers For A Bin

Auctioneers Christie’s sought to sell five waste bins for £230; they ultimately went for the astounding sum of just under £34,000.

Junk the Junk Mail

Instead of banning people from enjoying themselves, the government should should do something useful and ban a genuine disease spreader: Junk mail.

Picture of the Week – A Red Squirrel Riot

Images of a red squirrel fighting a pheasant for hazelnuts and bird seed are proof that both creatures can be quite feisty.

A Pyrotechnic Pad

Mansion in controversial compound in The Boltons, SW10 for sale for £50 million; the setting has seen court cases and pyrotechnic parties involving a self-declared “Relentless” multi-millionaire.

Muddled McCann

As Christian Brueckner’s lawyer justifiably suggests he cannot have been present when Madeleine McCann was allegedly kidnapped, Matthew Steeples argues that other developments will also likely lead nowhere.

A Metropolitan Mess

Though Darren Grimes is frankly nothing but an irritating Brexiteer brat, the Metropolitan Police investigation into his conduct as an interviewer is nothing but ludicrous.

Randy Andy’s Last Stamp

As the Queen stops selling postcards featuring Prince Andrew, an online card printer has started selling ones of the late Jeffrey Epstein’s friend ‘Randy Andy’ with a rather controversial caption.

Moron of the Moment – Benjamin Clark

Extinction Rebellion activist Benjamin Clark deserved more than a fine for painting the word “racist” on a statue of Churchill.

Anth’ Swings Back to Flakegate

Anthea Turner swings into an interview with ‘The Sun’ and shares that she had therapy over her tacky ‘Flakegate’ wedding photos.

Mucky Mossad Madam Maxwell

As prosecutors seek to withhold evidence from alleged Mossad operative Ghislaine Maxwell, the mucky madam has hired a lawyer whose previous clients have been mostly terrorists.

A Marvellous Party with Mrs Bucket

Dame Patricia Routledge’s rendition of ‘I’ve Been To A Marvellous Party’ for theatrical charities will most certainly lift your spirits.

Sorry Hopkins

After Katie Hopkins was forced to say “sorry” to Finsbury Park Mosque, she should now be sent to where she belongs – social media’s equivalent of Siberia.

Mocking The Dockers

Welsh ‘mock castle’ once occupied by notorious spendaholic Lady Docker for sale for £2.85m; the Dockers were turfed out in 1956 after it was discovered they’d lavished the equivalent of £1.3m today of company money on the place without permission.

Nutty Natalie’s Nonsense

Natalie Elphicke MP’s decision to take £25,000 to talk about her ‘Naughty Tory’ husband and her U-turn to now help him appeal his sentence show her as nonsensical, noxious and nutty.

Weather Now

London
broken clouds
17.9 ° C
19 °
17.2 °
63 %
4.6kmh
75 %
Tue
18 °
Wed
16 °
Thu
16 °
Fri
13 °
Sat
14 °