Tue Jan 28, 2020 London
X

The Steeple Times is an online magazine with a following of upto 880,000 unique views per day on our best day yet.

  • We have 91,000 daily subscribers by email.

  • We typically average around 320,000 unique views per day.

  • We currently have 65 contributing authors who range from students to the actor, writer and producer Steven Berkoff and the champion jockey Frankie Dettori.

Combining a mix of society's last word and both wit and wisdom, The Steeple Times covers food, drink and fine dining as well as luxury, travel, the arts, individuals of influence and current affairs in the United Kingdom, America and elsewhere. We are best described as being akin to "a cross between The Huffington Post and Private Eye".

 

The magazine's following is affluent, engaged and international. With 41% of readers coming from the UK and 38% from America, The Steeple Times also has strong presence within Canadian, Italian, German and Australian territories.

 

OPULENCE & SPLENDOUR

Luxury and the arts From houses to cars and from Hockney to van Dyck, a profile of the best and the worst

Banishing the Bentayga

Aston Martin pledges not to follow Bentley into the SUV market

 

Aston Martin’s CEO Andy Palmer illustrated his brand’s dedication to authenticity when he was recently interviewed by The Drive’s Brett Berk.

 

Banishing the Bentayga – Aston Martin confirm they will not make an SUV
Andy Palmer confirmed Aston Martin will not venture into the SUV market

 

In the feature, Berk commented:

 

“Practically speaking, every one of our customers has a Range Rover sitting in their garage. So the sensible decision would be to make a Range Rover. But our DNA doesn’t allow us to go there. There is no beauty in there. You cannot make a beautiful SUV, it’s impossible. Because the raison d’être of an SUV is basically maximizing versatility, maximizing space, which means you make a box. And boxes aren’t beautiful”.

 

Focusing on specialisation on high-end sports cars is a sensible approach for Aston Martin given their foray into the super-mini market with the Cygnet was such a disaster. The Range Rover will always remain the king of 4x4s and though it will sell like hotcakes, Bentley’s Bentayga is nothing but an ugly duckling.

 

 

Subscribe to our free once daily email newsletter here:[wysija_form id=”1″]

 

Comments

0 comments on Banishing the Bentayga

Leave a Reply

Your email address will not be published. Required fields are marked *

  • Subscribe Daily Newsletter

    @ 2020, thesteepletimes.com. All rights reserved.