Wednesday, January 26, 2022

The clout of Klout

Laurence Benson explores the social media ranking website Klout

 

Unless you have a Twitter or Facebook addiction, the word Klout probably doesn’t mean very much to you. However, before you dash off to search “What is…?” and get hit with a barrage of bizarrely popular searches such as “What is twerking?”, help is at hand.

 

Klout launched in 2009 and offers social media users the answer to a question social media that many secretly wonder about. That question is: “Exactly how important am I?” Their algorithm avoids the use of ‘glory’ stats, such as number of followers or likes, and instead puts emphasis on data points, including follower count, list memberships, percentage of spam followers and the influence rating of the people you interact with. This allows Klout to evaluate your personal or business account and from that, assign you a score; an indicator of exactly how important your online presence is. Effectively, Klout calculates your online ‘clout’ and in my view, it does it well.

 

Klout measures an individual's online presence and influence
Klout measures an individual’s online presence and influence

The premise of the site is quality over quantity and in the years since it launched, it has certainly become more sophisticated. No longer simply a tool appealing to our sense of digital vanity, it has become the leading social media analytic service.

 

Klout’s laudable effort to quantify human social interaction, albeit online, is innovative. This begs the question: “Can they deliver on this promise?” For individuals, only time will tell, but for businesses, the importance of Klout is undeniable. It can reveal gaping flaws in the use of social media.

 

Many businesses view social media as a tool in which success is a numbers’ game. The more followers you have, the more successful you are.  Klout not only shows this is incorrect, but shows businesses the right way to evaluate influence. Thanks to Klout, companies can now know whether they are using social media well. They can learn whether, behind all of the ‘likes’ and the followers, their highly valued customers feel ‘engaged’.  This knowledge can be used to provide a direct platform to secure brand loyalty and increase repeat purchases.

 

However, the system isn’t perfect. It is possible for anyone to cheat Klout by saying overly controversial statements, sparking a viral reaction and raising their score, but serving no benefit to their business performance. And whilst it’s around since 2009, it’s only just beginning to show its power. With that in mind, businesses should be treating Klout with respectful suspicion. Right now, this site should be used as a gauge to determine whether you are successfully engaging your client base. Do not chase a high Klout score for the sake of a number: Achieve it with honesty, by optimising your interaction with your social network.

 

Laurence Benson is the founder of Lily & Benson, a creative consultancy specialising in web design, branding and online public relations. Follow him on Twitter @LaurenceBenson.

 

 

Subscribe to our free once daily email newsletter here:

    The Steeple Times
    We research and background check our articles. If you believe we have made and error in some detail please get in touch, we seek always to write the truth and stand against a press owned by a self selected few. Please help us, we will accept all your likes, subscriptions and anonymous suport. The Editor and his team at the Steeple Times.
    Advertisement

    17 COMMENTS

    1. Intesting read. I have used similar sites before where it is based more as a popularity contest. This site could have real benefits to the business social media environment!

    2. In any online venture knowing the preferences / involvement of your consumer is incredibly rewarding. the web is consistently moving towards a personal approach to each customer and since the internet provides such a vast amount of potential customers the personal approach must be automated in some way. This tool is ideal for monitoring the involvement of guests and forming a strategy of customer segmentation by preferences and involvement which then allows your system to adapt that all important personal touch to your internet business. I currently do not have any experience with Klout, but I will be checking it out and comparing it to other existing solutions. In my opinion this product is definitely on the right track.

    3. Interesting article Laurence! Have read many articles of businesses/celebrities buying followers in bulk in order to appear more influential. Good to see a website that bypasses this and finds a way to meaningfully gauge online influence.

    4. Really good article on something a lot of people won’t be aware of. It always helps having new industry developments explained by the experts!

    5. I didn’t even know Klout existed before I read this article. What a powerful tool! Very well explained. I know a few friends who could really benefit from this. Thanks, Laurence!

    6. I have never heard of KLOUT before but after reading this article I tried this tool myself and must say it is very useful to spot your own social media activity! Never thought of that aspect. Vielen Dank!

    7. Good read. Definitely a good tool that businesses should use more often. It would certainly be very interesting to find out what “reality stars” Klout scores are at times when their shows are not aired.

    8. I haven’t come across this website but it will be interesting and informative to know more about my social networking interaction! Good article…

    LEAVE A REPLY

    Please enter your comment!
    Please enter your name here

    Advertisement

    £1 per week Supports The Steeple Times

    Help journalism to remain honest & independent. You can make a difference to the world today.

    2,792FansLike
    2,068FollowersFollow
    12,031FollowersFollow

    Subscribe For DAILY NEWS

    Please subscribe, like and share this unique site, it helps us tremendously. The Steeple Times in return will send you an email at noon each and everyday, that we sincerely hope you will enjoy & look forward to seeing in your inbox.

    AD
    Advertisement

    Recent and Popular

    Do Duck Don't Crap Ducks Ledges Island Maine

    Do Duck, Don’t Crap – Primitive Private Island On Sale

    Just as former BBC Radio 4 ‘Desert Islands Discs’ host Kirsty Young buys her own island, another on the coast of Maine goes on sale for just £250,000; Ducks Ledges Island comes with a tiny cottage (but lacks a proper Thomas Crapper).
    The Rt. Hon. Nadine Dorries MP and David Cameron

    Moron of the Moment 2022 – The Rt. Hon. Nadine Dorries...

    Tory twerp and gormless government minister The Rt. Hon. Nadine Dorries MP brings shame on the Tories through her irresponsible tweeting.
    Zara Rutherford

    Heroine of the Hour 2022 – ‘Flying Teenager’ Zara Rutherford

    19-year-old Belgian-British aviator Zara Rutherford’s solo flight around the world in 155 days deserves to be celebrated.
    Prince Andrew Charlotte Briggs curtains

    Curtains For Randy Andy

    As a former Buckingham Palace employee reveals that “spoilt” Prince Andrew made her run up four flights of stairs to shut his curtains whilst he sat next to them, we suggest it’s now curtains for him.
    Prince Andrew Pizza Express social media Bernie Ecclestone

    Not So Social Randy Andy

    As Prince Andrew loses yet more responsibilities, quits social media and plunges deeper into debt, we suggest he turns to one of his last remaining chums, the notoriously noxious skinflint Bernie Ecclestone.
    Lady Victoria Hervey Ghislaine Maxwell

    Moron of the Moment 2022 – Lady Victoria Hervey

    Lady Victoria Hervey’s latest airing to share irrelevant claims about Ghislaine Maxwell simply show her lack of connection with the real story; this tedious twerp ought to now learn the art of silence.
    GB News National Anthem

    Nationalistic Nonsense – National Anthem & GB News

    Failing GB News’ attempt at becoming more patriotic by playing the National Anthem daily gets slated; dimwit Darren Grimes, of course, had to weigh in.
    Rights Responsibilities Duke and Duchess of Sussex Ginge and Cringe

    Responsibilities, Rights & Ginge & Cringe

    Matthew Steeples suggests the Duke and Duchess of York should finally accept that when they gave up on responsibilities, they gave up their rights to privileges also; they do not deserve UK police protection.

    Over a Million Views

    Omid Scobie Meghan Markle Duchess of Sussex Finding Freedom

    Who REALLY is Omid Scobie?

    An examination of the true character traits of the Duchess of Sussex’s PR peddling biased ‘bestie’ Omid Scobie by Nikolay Kalinin.
    Justice for James Scurlock – Power of social media proven after the senseless murder of James Scurlock in Omaha, Nebraska allegedly by a bar owner Jake Gardner who has been photographed with Donald Trump.

    Justice for James Scurlock

    Power of social media proven after senseless killing of James Scurlock in Omaha, Nebraska allegedly by a controversial bar owner named Jake Gardner who has been photographed with Donald Trump.
    Moron of the Moment – Prince Harry – With his marriage to the former Meghan Markle, Prince Harry has morphed into an utter bore.

    Moron of the Moment – Prince Harry

    With his marriage to the woman formerly known as Meghan Markle, Prince Harry has morphed into an utter bore   Prince Harry used to be a fun loving sort. He boozed, partied and enjoyed playing pranks. Now, having married ‘Murky Mucky Mendacious Meg,’ it seems those days are over.   Supposedly, according to...
    Omid Scobie Sadie Quinlan Yankee Wally

    Scobie Orf!

    ‘MeGain’s’ bestie Omid Scobie deservedly gets slammed by ‘Yankee Wally’ Sadie Quinlan for getting her shut down on Twitter; this childish chap should now just ‘belt up, wrap up and shut up.’
    A Massive Media Maelstrom – McCann, Mandelson and Maxwell – Matthew Steeples highlights how the ‘Mandelson Media Method’ is very much in play in both the case of the Prince Andrew-Jeffrey Epstein connection and the renewed interest in the Madeleine McCann disappearance.

    A Massive Media Maelstrom – McCann, Mandelson and Maxwell

    Matthew Steeples highlights how the ‘Mandelson Media Method’ is very much in play in both the case of the Prince Andrew-Jeffrey Epstein connection and the renewed interest in the Madeleine McCann disappearance.
    Plane Perverted – Name of 9-year-old on Jeffrey Epstein lap revealed – Previously unnamed 9-year-old child pictured on the lap of Jeffrey Epstein on his plane in ‘Daily Mail’ suggested to be daughter of billionaire Glenn Dubin.

    Plane Perverted

    EXCLUSIVE – Previously unnamed 9-year-old child pictured on the lap of Jeffrey Epstein on his plane in ‘Daily Mail’ suggested to be daughter of billionaire Glenn Dubin.

    Weather

    London
    overcast clouds
    5 ° C
    6.1 °
    3.8 °
    81 %
    3.6kmh
    100 %
    Wed
    7 °
    Thu
    9 °
    Fri
    8 °
    Sat
    13 °
    Sun
    7 °