As Max Clifford’s daughter, Louise Clifford, buys his “goodwill” from the liquidators of his business, Matthew Steeples suggests ‘The Steeple Times’ story about her desire to trade on his tawdry name is further bolstered
When we published a story about the convicted paedophile Max Clifford’s daughter, Louise, trading on his tawdry reputation and using the names of his former clients to boost the credentials of her new business, we attracted criticism from her friends and supporters.
In the wake that followed, several former clients of his listed by Miss Clifford’s new firm – Borne Media – also got in touch to say that they had asked that their names and details be removed from her website after our revelations to them. This proved that Louise Clifford had indeed exaggerated Borne Media’s links but now further evidence of how truly tied to Max Clifford Associates her new firm is has emerged.
A Sunday Mirror article yesterday by Jeremy Armstrong revealed that when Max Clifford Associates was wound up – with debts of £500,000 – Louise Clifford paid some £5,000 for her father’s office furniture, archive material relating to newspaper stories and pictures, website name, goodwill and intellectual property. If that’s not evidence of someone who still believes Max Clifford’s name to be worth something, I’m Smokey Robinson.
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