Sunday, November 29, 2020

A fond farewell to Juicy Couture

Claire Rubinstein laments the closure of Juicy Couture’s US stores

 

When I heard the news that the clothing brand Juicy Couture – famed for the much maligned rhinestone bedazzled tracksuits – had shut down all its US Stores at the end of last week I was somewhat surprised.

 

Founded in Pacoima, California in 1997 by Gela Nash (who is married to Duran Duran’s John Taylor) and Pamela Skaist-Levy (who started off selling maternity jeans under the label Travis Jeans), Juicy Couture was created as a self-proclaimed “glamorous, irreverent and fun lifestyle brand for the decidedly fashionable”.

 

By 2003, the label had been acquired by Fifth & Pacific Inc. and in the mid 2000’s The New York Times reported that the company, which had been built from a $200 startup, had grown to a $51 million concern with high end stores such as Bergdorf Goodman, Nordstrom, Neiman Marcus, Saks Fifth Avenue, Harrods and Selfridges stocking it alongside numerous Juicy Couture standalone stores.

 

Alexandra Naylor and Claire Rubinstein model Juicy Couture
Alexandra Naylor and Claire Rubinstein model Juicy Couture

Arguably one of the defining fashion trends of the last decade, Juicy was a joyous, breezy equivalent of a Savile Row suit for the boldly unapologetic non-working woman. A kind of outdoor pyjama, it was perfect for a post-party hangover and easily accessorized with a tiny dog, giant bucket of Starbucks or, dare we say it, a secret va-jazzling. This was a label that bridged all ages and demographics – Chelsea met Essex and became Chessex thanks to a mutual love of velour and sparkles. The roll call of Juicy devotees shows just that diversity: Stateside early-adopters were Paris Hilton, Britney Spears, Lindsay Lohan, the Desperate Housewives and even Madonna. Over the pond, a legion of Juicy Girls advanced across the nation. Our climate may have dampened the velour hemlines but not our spirits as we embraced the brand which (rather like Barbie) offered a whole dream lifestyle – everything from Juicy pushchairs and changing bags to pet accessories, perfume, watches, shoes, underwear and charm bracelets.

 

Here in Chelsea there is an unwritten rule that such leisurewear should not be worn beyond late morning: acceptable morning school run attire but ladies who lunch dress for lunch. It would not do to fall into the dark side of the trend – the all day leisure-lover and all the dubious connotations that brought with.

 

Perhaps it is this backlash that is Juicy’s unwitting legacy. One has to ask if this brand has spawned a nation of pyjama’d narcoleptics falling out of bed and sleep-walking to the nearest Tesco to pick up a ready-meal and alcopops before settling into a cosy routine of daytime TV and Candy Crush? I think not. Juicy will always have a special place in my heart (and in my wardrobe).

 

California dreaming: I may not have been driving a convertible to my Malibu beach house or enjoying an early morning soy latte in the Hollywood Hills but I sure felt a little piece of me was “Born In The Glamorous USA” (as the label says) when I was a Juicy Girl.

 

 

Subscribe to our free once daily email newsletter here:

     

    3 COMMENTS

    1. The juicy couture label has indeed lost it’s breath, but thank goodness! It rose in such an alarming way that you craved elegance and a tidy dress sense! At Harvey nicks it dropped from being a no. 1 department brand to being dropped from the stores in less than the last 10 years. What a crash!

    2. Hannah!!! Yikes I wish I’d got a quote from you – as you were right there to witness the whole thing from the HN perspective x

    3. Do Juicy Couture make any male variants, Claire? Something I can lounge around K’bridge in with a bit of style.
      I wouldn’t have minded modelling some of their male apparel.

    LEAVE A REPLY

    Please enter your comment!
    Please enter your name here

    Most Popular

    Pintless, Pointless & Pathetic

    The government’s decision to ban people from further drinking after they’ve finished a “substantial meal” is pointless and pathetic.

    A Defender Desk

    As more and more people work from home, how about an unusual desk? Jaguar Land Rover have made one out of a Defender and it’ll set you back a pretty penny.

    Moron of the Moment – Gordon Ramsay

    That Gordon Ramsay thinks it acceptable to start selling burgers at £80 a pop at a time of economic meltdown confirms him as a cretin.

    Heroine of the Hour – Micheline Stephen

    Ninety-year-old daily martini drinker Micheline Stephen of Cupar, Scotland is to be saluted for grabbing a robber and calling him “a wee sh*te.”

    Get Out Ghislaine

    As Donald Trump looks set to pardon Michael Flynn, will he also somehow help Ghislaine Maxwell get out of jail also?

    Spying a Watch

    1950s Cold War espionage device disguised as a watch to be auctioned for a surprisingly low sum; someone could end up spying a bargain and something akin to what Jack Ruby even once owned.

    Nasty Nat’s Naughty Notes

    ‘Nasty Nat’ Natalie Elphicke MP – wife of convicted ex-MP turned sex offender Charlie Elphicke – rightly called out for pestering the judiciary with naughty notes.

    The World’s Worst McMansion – It’s So Bad, It’s Good

    New Jersey ‘McMansion’ complete with Flintstone-esque pebbled bathrooms and gaudy grottos goes on sale for £1.65 million; it’s so bad, it’s good.

    Is Covid Racist?

    Channel 4’s decision to show a documentary provocatively titled: ‘Is Covid Racist’ tonight is neither clever nor appropriate argues Matthew Steeples.

    The Best Gastrowagon By Far

    Land Rover converted into a ‘gastrowagon’ for television chef Hugh Fearnley-Whittingstall’s first television series heads to auction.

    Word of the Week – Autolatry

    Susie Dent’s choice of ‘autolatry’ as her ‘word of the day’ was most appropriate; it sums up both Boris Johnson and Ghislaine Maxwell perfectly.

    Ban The Bear Slayer – 10,000 Signatures on Petition Against Larysa Switlyk

    As our petition to ban bear slaying barbarian Larysa Switlyk from Instagram soars past 10,000 signatures, it is time the social media...

    Anth’ Swings Back To The Bog

    Anthea Turner’s decision to talk about how she doesn’t like seeing bleach in a bathroom confirms her desperation for any kind of publicity; shouldn’t she just bog off?

    A Pintless Policy

    Matthew Steeples slams ‘Bosie The Clown’s’ pub destroying lockdown; 7 out of 10 pubs are likely to close as a result and the nation will be left pintless.

    Steeply Priced Roof Space Slashed

    Steeply-pitched, unused mansard roof space in Hampshire House, 150 Central Park South, New York heads to a slashed no reserve auction after failing to sell for £30.3 million.

    Hero of the Hour – Marcus Rashford MBE

    As the public quite rightly rubbish a disgraceful ‘Mail on Sunday’ diatribe against the campaigning footballer Marcus Rashford, he responds with dignity and launches a book club.

    Weather Now

    London
    overcast clouds
    7.8 ° C
    8.3 °
    7.2 °
    87 %
    2.6kmh
    90 %
    Sun
    10 °
    Mon
    9 °
    Tue
    10 °
    Wed
    7 °
    Thu
    8 °