Uber pulls off another great promotional stunt
When London’s black cab drivers protested against Uber in June, the result was to cause an an upward spike of 850% in sign-ups for their app. Yesterday, the San Francisco based company pulled off another clever marketing stunt in hiring ice cream vans to deliver ice creams to their customers on the hottest day of the year.
As temperatures soared to levels higher than those in Barbados, ice creams vans distributed Mr Whippy ice creams to customers using the app. In South Kensington, I got to try this experience along with CNET and Bitreserve founder Halsey Minor, Alex Flores of La Brasserie and “Voice of Racing” Sir Peter O’Sullevan.
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Reader Offer – London’s cheapest meal
For one day only La Brasserie will offer food at 1972 prices in November Forty-four years ago in 1972, La Brasserie in Chelsea, London opened its doors for the first time. On Monday 21st November, this popular neighbourhood restaurant will celebrate that with a special 1970s menu with pricing from that era. 1972 […]
Uber charged customers £20 for five ice creams and amazingly the van driver who visited us told us he had come all the way from Stoke-on-Trent to participate in Uber’s attempt to win over yet more customers. Uber is certainly winning hearts and minds in London. Taxi drivers should take note.
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Readers have their say
3 comments
Marketing is all about creativty and lateral thinking. A manager of a 1700 seating cinema in Brooklyn, New York did a brilliant promotional stunt for the opening night of “King Rat” in the 1960’s. He advertised in the paper that a lucky ticket holder will win a real life baby, for a week he received threatening letters from social services, public and other organisations. The arrogant cinema manager even informed the police , so that they were there to arrest him. The cinema was full to capacity on a Monday night. The manager presented the lucky ticket holder with a baby rat, which he had procured from a petshop in the area.
What a funny story. Better than your usual toilet humour remarks. More like this please.
Uber are so innovative and so fantastic. Their service makes black cab drivers look backward and ridiculous. They need to man up and join forces with this superb company. Their efforts are paying off.