On Thursday, the brilliantly talented wildcard this is the nonagenarian Iris Apfel – a woman who believes “more is more and less is a bore” –announced that she had become an ambassador for the Magnum ice cream brand.
The 97 year old designer – who has worked at the White House for nine presidents (Truman, Eisenhower, Kennedy, Johnson, Nixon, Ford, Carter, Reagan and Clinton) and also signed a modelling contract with the global agency IMG earlier this year – stated: “Aside from the fact the Magnum is truly delicious, I adore their message about pursuing pleasure. Never stop playing, no matter who you are!”
Well said indeed, Iris. Without people like you, the world would be a truly duller place.
Two stories to keep beside you
The masters of marketing
Uber pulls off another great promotional stunt When London’s black cab drivers protested against Uber in June, the result was to cause an an upward spike of 850% in sign-ups for their app. Yesterday, the San Francisco based company pulled off another clever marketing stunt in hiring ice cream vans to deliver ice creams […]
A Magnum Muckup
Unilever ludicrously forced to “urgently” recall Magnum ice cream because it contains MILK. Health and safety busybodies at their finest.
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Readers have their say
7 comments
Now I know she loves Magnums I love her more —- my favourite daily indulgence! Very nice choc ice.
She looks like she’s utterly insane!!!!!!!!!!!!!!!!!!!! America can keep her!!!!!!!!!!!!!!! Do not send Down Under —— I’d rather trade for Britney Spears and her beers!!!!!!!!!!!!!!!!!!!!!!!!!!!! Yummy!!!!!!!!!!!!!!!!!!
I love her style and panache.
She could teach the youth of today a lesson or twenty. Well said Mrs Apfel.
She is brilliant.
Keep going and showing how it’s done!
I love her.