Aston Martin to launch a new ‘super-sedan’ (but only to an elite few)
When Aston Martin brought out its ill-fated Cygnet in 2011, they initially made it only available to their existing customers. That strategy failed but with the resurrection of the Lagona brand in their new ‘super-sedan’, they’ve taken that policy one stage further: This time the invitation to buy will be limited to only a select few in the Middle East “as a result of specific market demand”.
The four-door car will be built on the company’s Ford-developed VH platform and the prototype has been subjected to 5,000 miles of testing in temperatures of up to 176 degrees.
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With echoes of the William Towns designed Lagonda of 1976, this car is certainly stunning in terms of its looks. Though it’s a pity that virtually no one will be able to buy the new version, maybe one or two might end up visiting the streets of Knightsbridge during next year’s ‘Ramadan Rush’.
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