Friday, June 17, 2022

A cacophony of colour

Boldly decorated New York apartment by Geoffrey Bradfield for sale



If Kelly Hoppen saw this Upper West Side penthouse, she’d likely collapse in utter shock. Though the ‘Queen of Taupe’ most certainly wouldn’t fall in love with the use of colours here, whomever buys it will certainly get something that the agents describe as “plush”.


A room for someone who loves red
A room for someone who loves red
The apartment's designer Geoffrey Bradfield's own outfits reflect his unique design choices
The apartment’s designer Geoffrey Bradfield’s own outfits reflect his unique design choices

2,532 square foot in size and designed by New York Social Diary fixture Geoffrey Bradfield, this 20th floor condominium has been converted to provide just one bedroom instead of the original three. Entertaining is the name of the game here instead and as well as the vast living room – termed “The Great Room” – there is a dining room, library and even a boldly decorated media room done out entirely in red.

The Great Room's carpet is far from neutral
The Great Room’s carpet is far from neutral
But the bedroom is much more serene in its styling
But the bedroom is much more serene in its styling
The current floor plan of the apartment provides just one bedroom and acres of entertaining space
The current floor plan of the apartment provides just one bedroom and acres of entertaining space


South African born, Bradfield has worked for clients as diverse as Oliver Stone, the Queen Mother and King Hussein of Jordan. CNBC described him as “the billionaire’s designer” and he himself comments: “I don’t want my work to reflect the past”. It will be interesting to see whether whomever purchases 2150 Broadway decides to keep his unique décor.


John Barbato of Stribling seeks $9.888 million (£5.990 million) for the apartment.



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