Lapo Elkann redefines himself

In recent days the former socialite and Fiat heir Lapo Elkann has redefined himself as a ‘JewBu’ or Jewish Buddhist.

Style icon Lapo Elkann
Style icon Lapo Elkann
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Commenting on his “transformation”, Elkann, who has over 21,000 followers on Twitter, stated:

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“I was too much of a – how you say? – spoilt party boy… I had to define myself. I would call myself a JewBu… The connection between heart and mind that the Buddhists have is not so much a religion as a way of living a better life…. I am… a recovering addict. I am excessive. But excessive can be a great thing if you apply it in the right direction”.

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