William Seth-Smith: “What’s on your mantelpiece?”

20 questions with Xero Vodka founder William Seth-Smith

 

The Steeple Times shares “wit and wisdom”. What’s your guiding force?

I try never to turn down adventure for the sake of easy apathy.

 

“Don’t get even, get medieval” is, in our humble opinion, a great motto. What’s yours?

Those that mind don’t matter and those than matter don’t mind.

 

Kerry Katona was considered unacceptable in 2007. Who or what is unacceptable in 2013?

Looking for shale gas, it’s a fracking disaster.

 

Tony Blair misses being Prime Minister. What do you miss most in your life?

The fast lane in Argentina, metaphorically and also driving on the Panamericana

 

What might you swap all your wealth for?

Health for family and friends.

 

Donald Trump was once a case of: “If you owe the bank a thousand, they close you down; but if you owe the bank a billion, you own the bank”. What’s your view on the banking crisis?

If modern civilisation under capitalism produces an outcome where 15% of humanity are hungry and 20% are overweight, financial distribution is slightly warped.

 

What phrase or word do you most loathe?

“Shall we sit soft?”

 

In the UK, some people consider charity to “begin at home”. What’s your view and what causes do you personally support?

It’s natural to think of home first but you then must extend your reach. My mother runs a local RDA meeting, they do great things. I have worked for VSO, which sends professionally skilled volunteers to desperate places in order to improve infrastructure.

 

The judge in Law Abiding Citizen states: “I can pretty much do whatever I want” before being blown up whilst answering her mobile phone. What’s your view on the appropriate use of such devices?

Try not to use either in the company of others, bombs or phones.

 

William Seth-Smith
William Seth-Smith

If you could fill a carriage on The Orient Express, who would be your fellow passengers?

Marianne Faithfull, Dennis Hopper, Kingsley Amis, Cleopatra, Orson Welles, Idina Sackville, Lucien Freud and Marion Cotillard. They’d all be jostling at the bar between my friends and family.

 

If you were unfortunate enough to end up on death row, what would be your last meal and where would you eat it?

English fry up in the Alps.

 

What time is it acceptable to consume the first drink of the day?

A family friend always has a ‘heart starter’ on the 8am to Waterloo, he used to say he propped up the city but I think it’s the other way round.

 

A Negroni, a martini or a cup of tea?

A pint of Doom Bar.

 

Whose parties do you enjoy the most and why?

The weighing room at Cheltenham festival after the Gold Cup. There is no better leveler of people than jump racing.

 

Who is the most positive person you know?

My brother.

 

What’s your most guilty pleasure?

Reggaeton music.

 

If a tattoo were to sum you up, what would it be of?

No tattoos please.

 

If you were a car, what marque would you be?

A Bedford TK because they are reliable but not because they drone on.

 

Cilla Black presented Surprise, Surprise. Tell us the most surprising thing about you.

I was the official timekeeper when Ann Widdecombe drank a yard of ale in under a minute at the Fox and Hounds whilst canvassing in the village of Little Brington.

 

What’s currently sitting on your mantelpiece?

Some photos, some cards and a china Don Quixote.

 

William Seth-Smith is a director of Imported Brands and the founder of Xero Vodka, an artisanal Polish vodka brand.

 

Follow him on Twitter @XeroVodka

 

 

Subscribe to our free once daily email newsletter here:[wysija_form id=”1″]

3 COMMENTS

  1. My dear and recently departed papa was always rather sneering at Smith’s who hyphenated their names….but let that pass. This young man seems just a trifle pretentious. He might think that having Idina Sackville as a guest rather daring, but in reality she, like his other, Marianne Faithfull are really rather dull. My favourite observer of our times, Craig Brown, got Sackville in one….”
    “The basic story can be told in a brief sentence. She(Sackville) was born; she drank; she had sex; she painted her fingernails; she had more sex; she went back and forth to Kenya; she drank; she died. To lend this tale an upmarket literary sheen, Osborne insists Idina was the inspiration for the heroine of both the steamy Twenties bestseller The Green Hat, by Michael Arlen, and Nancy Mitford’s character The Bolter, although her evidence for both these claims is pretty flimsy.

    • What a pompous arse Pete Wayde is. Why is he so negative in every post? William Seth-Smith comes across as a fun man who even makes a joke about fracking and who cares if he chooses a member of the Happy Valley set as an Orient Express choice. Fantasy: That’s exactly what the question is about and plainly Mr Wayde lacks the imagination to understand it. As someone else said elsewhere on these pages, Pete Wayde should volunteer to do these questions himself instead of carping like a little girl.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Most Popular

Grosvenor Grabs The Ground Rent

Vast Belgravia artists’ studio goes on sale for just £1.3 million, but of course, there is a catch and that is the extortionate ground rent

Ghastly Ghislaine

Ghastly mucky madam Ghislaine Maxwell is not doing herself any favours in moaning about her new living arrangements in prison.

A £1 Million Shooting Brake

Quirky 1966 Aston Martin DB6 Vantage shooting brake with coachwork by Harold Radford goes to auction with a reserve of just under £1 million.

Reasonable Stunt

EXCLUSIVE – James Stunt responds to offensive media reports about himself rationally and reasonably If you’d believe the Mirror and The...

Was Melania Trump Trafficked?

Matthew Steeples examines allegations that Melania Trump was originally trafficked by Jeffrey Epstein.

Rich Covidiot Superspreaders

As the ‘silly season’ begins, the überwealthy are getting out-of-hand in terms of behaving ridiculously; rich covidiots must learn to behave.

Good Wishes Ghislaine

As Donald Trump repeats his good wishes to Ghislaine Maxwell and associates jump to justify why they chose to be connected, it becomes clear these people happily ignored what was so obviously in front of them.

A Grand Greek Revival

Grand Greek Revival mini-mansion in Illinois goes on sale for just £35 per square foot in spite of having been mostly renovated; it is situated within an area colonised by utopian Swedish Janssonists.

Speak Up Now Randy Andy

As a new witness comes forward, it is time for the Duke of York to finally be truly honest; if ‘Randy Andy’ is genuinely innocent, it would be his best move.

Locking Up Boris

Petronella Wyatt takes to Twitter to suggest Boris Johnson “locks himself down” given he is “57 years old, and obese.”

A Tory Whip Shocker!

Matthew Steeples finds himself in shock and agreeing with Jess Phillips MP after she calls out Tory hypocrisy over their failure to withdraw the whip from an unnamed MP arrested for alleged sex crimes.

Hero of the Hour – Tobias Weller (AKA ‘Captain Tobias’)

Nine-year-old Tobias Weller has raised £145,000 for good causes by walking two marathons in spite of having cerebral palsy and autism.

MeGain Must Stop

This morning’s revelations from Thomas Markle Jnr. are proof that the Duchess of Sussex must put a stop the almighty mess she created with her family.

Titles for the Boys and Girls – Elevation of Sir Philip May

Giving a knighthood to Philip May for “political services” is absolutely preposterous given his firm’s dubious connections; instead Count Binface would have been a better recipient.

What a Charlie!

As Charlie Elphicke is convicted of three counts of sexual assault, one must consider Theresa May’s government’s shameful decision to allow him back into parliament suggests Matthew Steeples.

Gruesome Ghislaine

Ghislaine Maxwell’s request to “keep nude photos and sexualised videos” out of her trial is yet more proof that she is nothing but gruesome.

Weather Now

London
light rain
25.5 ° C
28.3 °
23.3 °
73 %
3.6kmh
1 %
Wed
31 °
Thu
29 °
Fri
23 °
Sat
25 °
Sun
20 °