Born in 1992, this Russian youngster launched a fashion brand in 2008 and currently has around 300 stores in “a few countries”. Plastinina’s father, a dairy tycoon, once paid Paris Hilton $2 million to attend one of the “teen millionaire’s” launches but her PR strategy hasn’t been exactly great. Of her designs, the Los Angeles Times had a one word description: “Ugly” and as a result the brand filed for chapter 7 bankruptcy protection in 2009. She relaunched in 2013 with another brand named Lublu – Russian for “I love you” – in Dallas and claims that this time she’s got “more insight and [will] be more strategic and focused”. Perhaps a few more hours in the classroom are required yet.
Two stories to keep beside you
Noelle Reno
This innovative American firecracker has partnered with Zandra Rhodes and founded her first company whilst at university. Another of Reno’s ventures, Lulu’s Estate Jewellery, launched in October 2013, was backed by two former bankers and loaned jewellery to a membership base paying upwards of £500 per year. A girlfriend of Scot Young until he died […]
Zac Posen
New York born and of Jewish descent, fashion designer Zac Posen claims to be “totally unattached to material items” yet considers “people who devote themselves to a life of style [to be] admirable”.
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