After TripAdvisor is exposed for removing reviews at the request of the National Trust’s PR team, it is time that this biased review site got its house in order
TripAdvisor is a review site that wrecks businesses: It publishes the tirades of the bitter and those of rival operators of bars, hotels and restaurants and now that it has been exposed for colluding with members of the National Trust’s PR team, it is time that this site implemented policies to improve the transparency of the reviews it publishes.
Featured in the Mail on Sunday yesterday for deleting “hundreds of critical reviews of a [National Trust owned] country estate” named Wakehurst Palace, TripAdvisor showed itself as anything but impartial yet ridiculously claimed the actions had simply been done “in error”.
TripAdvisor is a website that has built its success upon the fact that most people take to it when they’re disappointed. Those who’ve had good experiences don’t generally go there and as a result, the information presented to those who look at the review site before going to a venue is generally skewed.
In this instance, the opposite was achieved due to the manipulation of postings and yet again all that is shown is that consumers should operate by the premise that a fact isn’t a fact until they’ve checked it is a fact. Given there aren’t many of them on TripAdvisor, we urge our readers to steer well clear.
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