Lapo Elkann redefines himself
In recent days the former socialite and Fiat heir Lapo Elkann has redefined himself as a ‘JewBu’ or Jewish Buddhist.
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Fiat heir partners with Gucci to launch Lapo’s Wardrobe
Lapo Elkann, a member of the Italian Agnelli dynasty, recently launched a made-to-measure collection named Lapo’s...
Fiat’s latest creative campaigns show pure marketing genius
Lapo Elkann is regularly described as “Fiat’s own fashion icon” and yet again recently he pulled off...
