Fiat’s latest creative campaigns show pure marketing genius
The car, decorated in a pattern variously described as ‘Houndstooth’ and ‘Pied de Poule’, was most definitely attention grabbing and for that reason we make it our picture of the week.
Separately, the Mail Online reported on Elkann’s company filming a truly innovative advertising campaign featuring a fleet of 500s “swimming” off Miami’s South Beach. These shots will be used, the paper reports, in a commercial in which a narrator supposedly states: “The next wave of Italian’s has come to America”.
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