Saturday, September 18, 2021

Picture of the Week: Lapo’s Houndstooth

Fiat’s latest creative campaigns show pure marketing genius

 

Lapo Elkann is regularly described as “Fiat’s own fashion icon” and yet again recently he pulled off a coup when he was photographed in Milan in a striking black and white 500 Arbarth.

 

Lapo Elkann gets out of his 'Houndstooth' Fiat 500 Arbath in Milan
Lapo Elkann gets out of his ‘Houndstooth’ Fiat 500 Arbath in Milan

A Fiat 500 captured 'swimming' in Miami
A Fiat 500 captured ‘swimming’ in Miami

The car, decorated in a pattern variously described as ‘Houndstooth’ and ‘Pied de Poule’, was most definitely attention grabbing and for that reason we make it our picture of the week.

 

Separately, the Mail Online reported on Elkann’s company filming a truly innovative advertising campaign featuring a fleet of 500s “swimming” off Miami’s South Beach. These shots will be used, the paper reports, in a commercial in which a narrator supposedly states: “The next wave of Italian’s has come to America”.

 

 

Subscribe to our free once daily email newsletter here.

The Steeple Times
We research and background check our articles. If you believe we have made and error in some detail please get in touch, we seek always to write the truth and stand against a press owned by a self selected few. Please help us, we will accept all your likes, subscriptions and anonymous suport. The Editor and his team at the Steeple Times.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Advertisement
Advertisement

Become a Patron of The Steeple Times

Independent journalism will only remain independent if it is supported by clear-thinking people like you. We each have the command to make a real difference. Join us.

2,668FansLike
2,068FollowersFollow
11,650FollowersFollow

Subscribe For DAILY NEWS

Please subscribe, like and share this very British site, it helps us grow. Your data is protected and The Steeple Times will send you an email at noon everyday that we rather trust you will enjoy.

Advertisement

Weather

London
overcast clouds
16.7 ° C
18.3 °
14.1 °
79 %
2kmh
100 %
Sun
18 °
Mon
19 °
Tue
21 °
Wed
24 °
Thu
15 °