Thursday, June 23, 2022

Picture of the Week: Lapo’s Houndstooth

Fiat’s latest creative campaigns show pure marketing genius

 

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Lapo Elkann is regularly described as “Fiat’s own fashion icon” and yet again recently he pulled off a coup when he was photographed in Milan in a striking black and white 500 Arbarth.

 

Lapo Elkann gets out of his'Houndstooth' Fiat 500 Arbath in Milan
Lapo Elkann gets out of his ‘Houndstooth’ Fiat 500 Arbath in Milan
A Fiat 500 captured'swimming' in Miami
A Fiat 500 captured ‘swimming’ in Miami
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The car, decorated in a pattern variously described as ‘Houndstooth’ and ‘Pied de Poule’, was most definitely attention grabbing and for that reason we make it our picture of the week.

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Separately, the Mail Online reported on Elkann’s company filming a truly innovative advertising campaign featuring a fleet of 500s “swimming” off Miami’s South Beach. These shots will be used, the paper reports, in a commercial in which a narrator supposedly states: “The next wave of Italian’s has come to America”.

 

 

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The Steeple Times
The Steeple Times
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