A self-made billionaire, Frank was the Hugh Heffner of the booze industry. He had major successes with both Jägermeister and Grey Goose vodka. A personal profit of $1.6 billion from the sale of the latter allowed him to become philanthropic and especially eccentric. In his final years he conducted most of his business deals from bed whilst smoking custom made Davdoff cigars. He died on his private plane in 2006 but will be remembered as the man who changed vodka.