This Harvard graduate’s guilty pleasures are “raves, vodka, European sneakers and overpriced doctors”, but James Hirschfeld is truly best known for co-founding Paperless Post, a stationery e-commerce business, with his sister Alexa in 2008. By 2014, the company had gained 50 million users and raised over £16 million ($25 million) in funding. Users of his service include Michael Bloomberg, President Obama and Diane von Fürstenberg and of social occasions, Hirschfeld himself comments: “Parties are only as fun as their hosts”.
Two stories to keep beside you

James Murdoch
Considered by many as the pretender to the fortune of his father, Rupert, the phone hacking scandal may have put paid to that. He dropped out of Harvard to start a hip hop label named Rawkus and even gave an airing to a then little known Eminem. Here’s a rebel, complete with two tattoos, who, […]

India Rose James
The “pink-tinged blonde” granddaughter of the late “King of Soho” Paul Raymond co-owns most of Soho with her half-sister





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Is he really worthy of this roll call?