Nikolay Kalinin on Nigel Farage joining the sinking ship that is GB News
As GB News faces collapsing ratings, its director of programming leaving and its devolution into becoming the cancel culture mob they swore to crusade against, another deviant joins the burning circus: the enemy of the NHS, Nigel Farage.
Since June, the former UKIP leader hosted a Sunday political discussion show called The Political Correction, and now the people behind the channel have decided that they are comfortable enough to allow ‘Nutty Nige’ to have his own show.
In the video announcement, Farage projected his usual anti-establishment tone that would appeal to an average UKIP voter – if there’s even such a thing left – stating: “I’ll interview people who really understand their subjects, not some minister who’s there to spout the party line.”
In an attempt to further shoehorn how right-wing he is, Farage ended the video with the remark: “I will not be taking the knee on this show!”
Farage’s announcement comes days after reports have been released revealing a chaotic atmosphere behind the scenes, including the departure of the channel’s director of programming John McAndrew due to his opposition to “Wootton-style culture war rants,” as well as Gill Penlington, another senior figure who has worked for CNN and Sky News.
This therefore, makes Nigel Farage the only rat in history to join a sinking ship.
In a way, the decision by the channel’s management to promote Farage to official host during this time demonstrates that they are trying to save the channel by attempting to appeal to Farage’s audience, who most likely were the ones boycotting the channel some time ago because of a guest presenter taking the knee, meaning that GB News has essentially confirmed that it’s pandering to a right-wing audience.
This could increase the channel’s ratings, although I predict it will not make much of a difference, because GB News is still far behind esteemed broadcasters such as BBC and ITV when it comes to ratings. I also honestly doubt that audiences will be attracted to another political discussion show that has the same format as all the other shows.