Monday, March 4, 2024

The £200k Range

Land Rover to launch Range Rover for the super-rich

 

Land Rover have revealed they are considering a limited-run Range Rover costing in excess of £200,000 to compete with the forthcoming Bentley Bentayga and Rolls-Royce Cullinan 4×4 models.

 

Land Rover plan to launch a £200,000 Range Rover
The Range Rover SVAutobiography

 

In comments to Autocar’s Hilton Holloway at the launch of Range Rover’s £148,000 SVAutobiography model, Land Rover’s director of Special Vehicle Operations, Paul Newsome, commented:

 

“I can see something that would sit above the existing Range Rover model. It would have to have a unique style and different looks [to the current Range Rover]”.

 

“You could imagine a car with aluminium [body] panels which would be hand-finished and hand-matched. Something that potential buyers could watch being made”.

 

If the project goes ahead The Queen, for one, will be left in a quandary. She is expected to take delivery of the first Bentayga for use on her Balmoral estate but given her love for the Land Rover brand, maybe she’ll have a change of heart.

 

 

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