Sainsbury’s produces a short film telling the story of the Christmas truce of 1914
The nation rightly celebrated the Blood Swept Lands and Seas of Red poppy installation at the Tower of London and now, surprisingly, Sainsbury’s have substituted their standard product placement filled Christmas advertising campaign with a four-minute short that tells the story of the Christmas truce on the Western Front during the First World War.
In the ‘educational advert’, made by Abbott Mead Vickers BBDO in association with the Royal British Legion, the only product that appears is a £1 chocolate bar that is given by an actor playing an English soldier to a German soldier. It will be sold in Sainsbury’s during the Christmas period and all profits (50p per bar) will go to the Legion.
One comment on Twitter about the campaign described it as summing up a “moment of sanity in the midst of a mad war” and I join with the many who have commended Sainsbury’s for making this. Here is a rare thing: An advert worth watching.
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