Tue Apr 07, 2020 London
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BRAINSTORM

The comings and goings of the entrepreneurial classes The brightest and the stupidest in business

Ultra Obscene

The brash term ‘Ultra High Net Worth’ has deservedly been condemned and as ultra awful

In a letter to the Guardian on the 6th March, one Michael Peel of Axbridge, Somerset rightly suggested that the ghastly term ‘Ultra High Net Worth’ – often abbreviated to ‘UHNW’ – to be ridiculous.

 

Stating “don’t perpetuate the term,” Peel pointed out: “They aren’t worth more than anyone else, they just have far more assets.” He is entirely right and in many cases a humble binman is worth more to society than a brash billionaire.

 

Alongside ‘Very High Net Worth’ and ‘High Net Worth’ individuals, people who consider themselves ‘UHNW’ are plainly as vulgar as those, like the decidedly self-important Sir Richard Branson, that give themselves the moniker ‘Entrepreneur.’ Titles and descriptions, we’d argue, are for instead for others to give.

 

With the economy now teetering due to coronavirus amongst other things, we join Mr Peel and hope that, for once and all, this vile term might be forever condemned to history.

 

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Comments

3 comments on “Ultra Obscene”

  1. Your headline “Ultra Obscene” could be used with a Grade such as “Ultra Obscene Grade 1” shortened to UO1 and so on. Branson could be given a similar, such as UV1 as in “Ultra Vulgar”.
    Life would become easier.

  2. Another self awarded moniker is ‘philanthropist’ so they can attach their slimy selves to the Royal Family. Most of them are better described as philistines

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