This reality television star commented of himself: “I may be a douche to some people, but I actually do run companies. I make a lot of money, and I’m more than capable of supporting myself.” The father of a child by Kourtney Kardashian, Disick owns a restaurant in New York’s Meatpacking District, generally sports Tod’s and boasts an extensive car collection. Sadly one is chrome wrapped.
This dynamo opened her first store at 154 Walton Street in Chelsea in 1994 and admits she had no money and made every error in the book whilst starting out. It all paid off as the Jo Malone brand that was created in her kitchen was sold to Estée Lauder in a multi-million pound “deal of a lifetime” in 1999. Malone grew up in a council flat in Bexleyheath and readily admits she’s a “merchant at heart.” She’s now moved into television presenting and also launched a new fragrance brand, Jo Loves, in March 2011.
A review of Blummyz, Hollywood Road, SW10
Blummyz is certainly a restaurant that has nothing in common with Brinkley’s, its better-known neighbour and home to ageing lotharios and single women of a certain age. The only similarity, apart from their being on the same street, is that neither fall into the grey area when it comes to the opinions people have about them.
For me, the Hollywood Road is best remembered for my encounters with a gentleman named Richard Bond. Always seen in the same blazer and supposedly resident in a green Jeep Cherokee stuffed to the rafters with old newspapers, here was a character who, like the restaurants I describe, was polarising in the minds of those he introduced himself to.
On our first meeting Mr Bond, who was a successful racing driver in the 1960s and 70s, simply asked: “Eton or Harrow?” When I replied: “Neither,” he launched into a diatribe about the relative merits of half of the public schools of England. In these comments he came across as an utter bore but on the occasions he regaled all concerned with such stories as how he drove a Ford GT40 in the World Sportscar Championship Series, he came across as a far more interesting man. Better known as “Bondino” or “Bondini,” Bond passed away in July 2011 but I am sure that he would have approved of the Bugatti inspired logo that graces 6 Hollywood Road, now known as Blummyz.
Blummyz is the brainchild of Elliott “Blummy” Blum, a young Swiss born entrepreneur, and his friend Richard Renaud, who comes to the restaurant as general manager after having worked at La Place in Toulon and Las Bastide du Cours in Aix en Provence. The duo met in their youth and in teaming up have created a restaurant that is far more elegant than most of its somewhat clapped out neighbours.
Blum has invested heavily in creating a stylish high-end European feel in his restaurant. The focus is an open kitchen with a wood fired oven and the décor features velvets and starched linens. It quite a world apart from the artisan look of Friends, owned by Chelsea footballer Roberto Di Matteo, which formerly occupied the site. A bar area, complete with a black granite bar, seats 20 whilst the restaurant itself has space for a further 40 diners.
Blummyz originally launched in February 2012 with Stefano Stecca, who advised Arkady Novikov prior to the opening of the £8 million Novikov in Mayfair, as chef. Mr Stecca departed to work for Frankie Dettori and Pete Burrell’s at their Sydney Street restaurant, Sette, after having described Blummyz’s menu as “too expensive” in an interview for BigHospitality magazine.
Now, with a new chef named Dionisio Randazzo, Blummyz has had a slight change in direction and officially launched on the 12th April 2012 with an event organised by the ever popular PRs Meritaten Mance and Brave Benson. Such characters as E4’s Made in Chelsea’s Jamie Laing and Oliver Proudlock, son of Foxtrot Oscar co-founder Michael Proudlock, were in attendance.
The majority of the other guests at the party were youngsters in tight fitting Dolce & Gabanna jeans and ladies replete with Hermès Birkin bags that wouldn’t have looked out of place at the restaurant formerly known as Cipriani. If the gathering were reflective of the restaurant’s typical clientele, this is a place that will appeal primarily to the likes of Tamara Ecclestone and Holly Valance rather than to Chelsea’s old-school aristocratic set.
On my first visit in March, I was joined by a trader best known to my friends as “The Spy.” My companion, most suitably given the name of the restaurant’s owner, is a specialist in a phenomenon known as the Elliott Wave Principle and was pleased to be able to continue monitor the markets from his smartphone throughout our lunch thanks to Blummyz having Wi-Fi. We opted to allow the charming and personable staff to bring us a selection of signature dishes from a menu where starters were priced between £10 and £19 and mains were mainly between £21 and £28.
The bread was freshly baked and the flat bread was especially good. A tapas style dish of baby meatballs (£5) featured a delicious tomato sauce but the meat was perhaps a little tough. Mussels and clams served with the same sauce and broccoli, however, were truly excellent.
For mains, the traditionally served sea bass (£22) was of the finest of quality whilst a beef fillet with a green peppercorn sauce (£26) was tender and perfectly cooked. The Spy and I were truly impressed with both dishes but somehow managed to leave space to share a final course in the form of a well executed chocolate fondant with pistachio ice cream (£8). All of this was washed down with first a well chilled Chablis (£9.50 a glass) and then a Chianti Classico (£10 a glass). We left feeling heartily satisfied.
On my return for the launch event, I was introduced to a new menu that takes onboard much of what Blum, Randazzo and Renaud had learnt during their “soft launch.” It includes a “small eats” section (all at £5) featuring such dishes as deep-fried prawns, a raw artichoke salad with Pecorino cheese and pear and zucchini fritti. Other new additions include superb pizzas priced very reasonably between £9 and £15 and burgers at £9 to £10 each.
Blummyz is a restaurant that has great potential and one that most definitely deserves to make waves. For perfectly executed French-Italian and Mediterranean inspired cuisine in a sophisticated setting, be sure to make a beeline for Blummyz. Ladies: Be sure, though, not to forget to arrive without your Birkin.
Blummyz, 6 Hollywood Road, London, SW10 9HY. Telephone: +44 (0) 20 7351 1588. Website: http://www.blummyz.com
Follow Blummyz on Twitter at: http://www.twitter.com/BlummyzLondon
This New Yorker founded theNativeSociety private social networking website that cleverly brings together the most exceptional individuals under the age of 40. Oliver Estreich is also involved in the hospitality division of his father’s architecture practice, David Estreich Architects, and lists his favourite author as Bret Easton Ellis. Here is a gent who brings style and substance to all that he involves himself in.
He founded ASmallWorld.net, “The Facebook for the Few,” in 2004 and has now created his second social network, the Best of All Worlds. This son of a Swedish diplomat and ambassador began his career in investment banking but then moved into the domains of the net with first Viking Internet and then his “MySpace for Millionaires.” With an address book that is unrivalled, this jetsetter is undoubtedly a gent well worth watching.
This billionaire businessman started out in medicine but soon moved into commerce realising that enterprise would better provide for his family. He was imprisoned on falsified charges of contract murder for 11 months in 1996. Subsequently cleared, Rybolovlev then went on to make his fortune in potassium and banking. This divorced father of two has used his fortune to fund the restoration of many of Russia’s churches and also bought Donald Trump’s former residence, The Masion de L’Amitie in Palm Beach, Florida, for $95 million in 2008. This risk taker also parted with another $88 million in December 2011 to purchase New York’s most expensive apartment for his 22-year old daughter. Rybololev’s passions are surfing and 19th and 20th century art.
He’s a member of the family who created and still own the legendary Morgan Motor Company. He’s also worked in television news as a cameraman for ITN and is a motivational speaker specialising in change management. Morgan lists his quirk to be: “Looking English in spite of buying Italian jackets.”
This billionaire co-founded one of Russia’s largest private banks, MDM Bank, in 1993, and has interests in companies producing mineral fertilisers and extracting coal. His £300 million yacht, “A,” named after his Serbian model wife Aleksandra, is 400ft long and designed by Philippe Starck. With 42 staff to look after the whims of just 14 guests, it is no wonder that Melnichenko decided to sail on it to Norway to collect three paintings by Claude Monet that he’d purchased. By collecting them there he also cleverly avoided the EU’s import taxes.
A televised encounter with Pippa Middleton and an incident with a gun brought this French aristocrat to prominence but behind the wild façade, Arthur de Soultrait has a serious side. (more…)
“El Tel” is best known as a footballer manager but he’s a man of many talents. Few know that this national team manager of England (1994 to 1996) also co-authored four novels with Gordon Williams and was the co-creator of the ITV detective series Hazell. A Chelsea resident, he’s often to be found at Motcomb’s, the Rib Room Bar & Restaurant and Sette in Sydney Street.