Picture of the Week: Lapo’s Houndstooth

Fiat’s latest creative campaigns show pure marketing genius

 

Lapo Elkann is regularly described as “Fiat’s own fashion icon” and yet again recently he pulled off a coup when he was photographed in Milan in a striking black and white 500 Arbarth.

 

Lapo Elkann gets out of his ‘Houndstooth’ Fiat 500 Arbath in Milan
A Fiat 500 captured ‘swimming’ in Miami

The car, decorated in a pattern variously described as ‘Houndstooth’ and ‘Pied de Poule’, was most definitely attention grabbing and for that reason we make it our picture of the week.

 

Separately, the Mail Online reported on Elkann’s company filming a truly innovative advertising campaign featuring a fleet of 500s “swimming” off Miami’s South Beach. These shots will be used, the paper reports, in a commercial in which a narrator supposedly states: “The next wave of Italian’s has come to America”.

 

 

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