A Magnum Muckup

Unilever ludicrously forced to “urgently” recall Magnum ice cream because it contains MILK

‘Elf and safety enthusiasts are known for their pedantism, but news that Asda, Morrisons, Sainsbury’s and Tesco have put out “urgent recall notices” for Magnum White ice cream tubs “because they contain milk” is just laughable.

 

Reported this week in Kent Live and the Daily Express and shared online by the ‘Overheard in Waitrose’ (a store which incidentally isn’t affected by the recall) Facebook group, the “food safety fears” result from the product “not having the word milk written in English on the label.”

 

According to the Daily Express: “The company is urging customers not to eat the product and to contact them for details of how to return it” whilst Unilever themselves added: “Magnum is taking the precautionary measure of recalling a limited number of Magnum White ice cream (440ml) due to the potential undeclared presence of milk.”

 

Though milk averse individuals surely wouldn’t be eating ice cream –defined as “a sweetened frozen food made from dairy milk or cream” –  in the first place, those of them who have actually been dumb enough to buy the 440ml tubs are “urgently advised” to call the Unilever ‘careline’ on 0800 146 252.

 

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Elsewhere online, the product reviewing blog Sean’s Skillet very enthusiastically described Magnum White ice cream as being an “absurdly sweet but wickedly delicious union” of “sweet vanilla and rich chocolate fattiness.” They gave it 9/10. In response, in a reader comment, a lady named Amanda wrote: “Sean, if everyone wrote like you on the Internet and we all ate ice cream, we might just achieve world peace.” Health and safety officials plainly think otherwise.
‘The Steeple Times’ reported on the legendary nonagenarian Iris Apfel becoming a brand ambassador for Magnum in May 2019. She has yet to express her views on the product recall but given she believes “more is more and less is a bore” she’d probably just demand more milk be added.
Matthew Steeples
A graduate of the London School of Economics, Matthew Steeples is a writer and marketing consultant. He conceived The Steeple Times as a media arena to fill the void between the Mail Online, The Huffington Post and such organs as the New York Social Diary in 2012.
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7 COMMENTS

  1. If you were in danger from milk you would never eat ice cream. Plainly the health and safety inspector hasn’t got anything better to do this week.

  2. My god, I luv Magnums, don’t tell me I’ve been consuming milk all these years and didn’t know. For God’s sake it should have been clearly labeled, I’m off to my solicitor on Monday morning. These morons haven’t heard the last of this.

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