Categories: THE FOG


Two-letter web address sells for $3.6 million (£2.1 million)


It’s barely news now when a social media website sells for a billion dollars, but news that a web address has changed hands for $3.6 million (£2.1 million) is quite extraordinary. has joined the list of record breaking web domains in terms of the price it sold for

In buying, Xiaomi, a Chinese smartphone firm, has topped the $3.1 million (£1.8 million) paid for earlier this year and did so to help it break into Western markets where they believe customers may struggle to pronounce or spell the full name.


The firm – who state that their new domain name stands for “mobile Internet” and “mission impossible” – did not break the world record paid for a web domain however. sold for $13 million (£7.7 million) and achieved a remarkable $35 million (£20 million) in 2007.



Subscribe to our free once daily email newsletter here:


  • This website uses cookies.