Categories: EDITORIAL

Popping out

The overuse of the word “pop-up”

 

On Radio 4 this morning, a presenter commented: “I refuse to call it a ‘pop-up’. If we have any more of them, I’ll pop”. At a lunch yesterday I debated the description with a number of others and was surprised to find that the majority felt that it hadn’t quite reached the realms of “gastropub”.

The pop-up is just about everywhere

 

I dislike the phrase myself because it’s used far too liberally. People used to organise garage and jumble sales. They opened temporary boutiques and short-term galleries. Now they insist, whatever the circumstance, of calling it a “pop-up”.

 

I am certain many readers will disagree with me so, therefore, I’ve just decided to “pop-out”.

View Comments

  • I got an email today saying that a pop-up shop that was due to open won't be bothering. You've plainly published just as they start to go on the wane. Good riddance. We need real shops like butchers, bakers and candlestick makers rather than these places selling vacuous tat.

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